Job Description

Lead Omnichannel media Performance through Media Optimization​

• Drive category & campaign-level revenue growth through paid media, with clear accountability for Media Sale, ROAS, and media efficiency​
• Plan and allocate media investment based on traffic and sales performance by category by campaign align with business direction​
• Enable and scale co-funded brand media (CPAS) and influencer programs to maximize platform revenue​

Lead Full-Funnel KOL Strategy and Execution​

• Develop influencers as Makro Brand Ambassadors​
• Manage KOLs, promoting SKUs, align campaigns per month focused on own-brand categories​
• Lead a performance-driven influencer strategy with clear revenue KPIs (sales, ROAS, conversion), beyond reach and awareness​
• Optimize budgets dynamically across paid media and influencer marketing​
• Prioritize and scale high-performing categories and creators using data-driven insights

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• At least 5 years of experience in Digital Marketing, Media Planning, Performance Marketing, or Omnichannel Campaign Management
• Strong experience in paid media optimization
• Hands-on experience in influencer/KOL strategy and management with performance-driven KPIs
• Ability to plan and optimize media budgets based on data and business goals
• Strong analytical skills with experience in campaign performance tracking and optimization
• Experience in e-commerce or retail is highly preferred
• Excellent stakeholder management and ability to work in a fast-paced environment