Job Description

• Execute end-to-end campaign setup, launch, and optimization for SMB paid media across LinkedIn, with expansion into Google Search, Instagram, and Facebook.
• Manage hands-on creation of campaign assets including ad copy, audience targeting, and platform configuration across paid channels.
• Monitor overall campaign performance, analyze results, and implement optimizations to improve lead quality and cost efficiency.
• Own SMB and Mid Market email marketing execution including copywriting, asset creation, deployment, and performance tracking.
• Build and manage email campaigns in HubSpot, including segmentation, testing, and reporting.
• Support planning and on-site execution of SMB-focused in-person events, including logistics and coordination.
• Partner with B2B Creative and Content teams to develop marketing materials such as physical and digital promo kits, direct mail, and sales collateral.
• Ensure timely delivery and quality control of all campaign assets across channels and programs.
• Monitor pacing for pipeline and revenue goals in Salesforce and create analysis reports on where to optimize, scale up, or scale back.

• 2+ years of experience in B2B marketing, or B2C marketing with direct applicability to performance and demand generation
• Hands-on experience managing and optimizing paid media campaigns across LinkedIn, Facebook, Instagram, and Google Search
• Proficiency in HubSpot and Salesforce, with the ability to build, execute, and report on campaigns with minimal oversight
• Strong execution skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment
• Experience owning end-to-end campaign execution, including asset creation, setup, launch, and performance monitoring
• Familiarity with email marketing, including copywriting, segmentation, deployment, and performance tracking
• Ability to analyze campaign performance, extract insights, and make data-driven optimization decisions
• Experience supporting or executing field marketing initiatives, including in-person events or trade shows
• Strong cross-functional collaboration skills, with the ability to work effectively with different teams of varying levels of seniority
• High attention to detail and commitment to quality across all marketing deliverables

• Background in restaurant tech, retail tech, or closely related industries
• Demonstrated ownership of marketing budgets, including tracking, forecasting, and reporting
• Experience using additional paid media channels such as YouTube, Reddit, or Yelp
• Involvement in building or managing referral or advocacy programs