This is a remote position.

Our client is looking for a full-time
Demand Generation Strategist
to design and lead programs that transform brand awareness into qualified opportunities and measurable growth. Over the past few years, they have built a strong reputation in the
financial and tax consulting industry
, delivering innovative solutions that empower businesses to thrive through strategic expertise and client-focused service.

This role is ideal for a strategic, data-driven marketer who understands the intersection of content, paid media, and analytics. The Demand Generation Strategist will translate their
Account-Based Marketing (ABM)
strategy into high-performing campaigns that guide prospects through the buyer’s journey — from first interaction to meaningful engagement.

Responsibilities

• 
  Develop a
  comprehensive demand generation strategy
  that aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework.

• 
  Deeply analyze the
  Ideal Customer Profile (ICP)
  to identify industries, roles, and pain points that influence purchase decisions.

• 
  Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey.

• 
  Design and implement
  multi-touch campaigns
  integrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion.

• 
  Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution.

• 
  Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points.

• 
  Partner with the content and creative teams to develop resources that engage audiences throughout the funnel.

• 
  Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution.

• 
  Define and track
  key performance indicators (KPIs)
  such as engagement rate, account activation, and opportunity creation.

• 
  Work closely with the
  Pardot Administrator
  and other team members to ensure accurate tracking, automation, and reporting across systems.

• 
  Analyze performance data and present actionable insights to refine campaigns and maximize ROI.

• 
  Serve as the
  strategic connector
  between marketing, content, and business development to ensure all outreach and nurture efforts align.

• 
  Contribute to the development of
  playbooks and frameworks
  that improve scalability and efficiency for future campaigns.

Requirements

• 
  5+ years of experience in
  B2B demand generation or growth marketing
  , ideally within financial services, consulting, or professional industries.

• 
  Deep understanding of
  Account-Based Marketing (ABM)
  and its execution across multiple channels.

• 
  Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth.

• 
  Hands-on experience with
  marketing automation and CRM platforms
  (e.g., Pardot, HubSpot, Salesforce, or similar).

• 
  Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations.

• 
  Excellent communication, organization, and project management skills.

• 
  Strong collaboration skills with the ability to work cross-functionally and influence without authority.

Qualifications

• 
  Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 
  Familiarity with demand generation KPIs and funnel metrics.

• 
  Experience with paid media platforms, marketing automation workflows, and lead-scoring models.

• 
  Adept at balancing strategic planning with hands-on execution.

• 
  Comfortable managing multiple campaigns simultaneously in a fast-paced, results-oriented environment.

Benefits