Job Description

Demand Generation Sr Manager

Culver City - California, USA, New York City - New York, USA, Remote

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Trusted by the Biggest Brands

MarketCast has established itself as a Top 10 global marketing research provider. In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients. Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.

Powered by People, AI, and Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

Demand Generation Sr Manager

The Demand Generation Sr Manager is responsible for developing and executing strategies to generate qualified leads for our sales team. This role requires a strong understanding of marketing automation, digital marketing channels, and lead generation best practices. The successful candidate will be data-driven, creative, and possess excellent communication skills. They will collaborate with various teams to ensure alignment and maximize campaign effectiveness.

• Develop Demand Generation Strategy –Craft a comprehensive demand generation strategy that aligns with company objectives and target audience profiles. This involves identifying key marketing channels, setting measurable goals, and defining the overall approach to lead generation. The strategy should encompass both inbound and outbound tactics, ensuring a diversified approach to reaching potential customers. This strategic planning will serve as the foundation for all demand generation activities.
• Manage Marketing Automation –Oversee and optimize the use of marketing automation platforms (e.g., Marketo, HubSpot) to nurture leads and track campaign performance. This includes creating automated email sequences, setting up lead scoring rules, and managing data integrations. Regular analysis of marketing automation data will drive continuous improvement. This management is crucial for scaling our lead generation efforts efficiently.
• Execute Multi-Channel Campaigns –Plan and execute integrated marketing campaigns across various channels, including email, social media, paid advertising, and content marketing. This involves creating compelling content, managing campaign budgets, and optimizing for maximum ROI. Coordination with creative and content teams is essential for campaign success. The campaigns will aim to drive awareness and generate high-quality leads.
• Analyze Campaign Performance –Track and analyze key performance indicators (KPIs) to measure the effectiveness of demand generation activities. This includes monitoring lead volume, conversion rates, and cost per lead. Utilize data-driven insights to optimize campaigns and improve overall performance. Reporting on campaign results will provide valuable feedback for future strategies.
• Collaborate with Sales –Work closely with the sales team to ensure alignment on lead definitions, sales processes, and communication strategies. This involves regular meetings, feedback sessions, and shared goal setting. A strong partnership with sales will ensure that leads are effectively followed up on. This collaboration will enhance the overall sales and marketing effectiveness.
• Manage Lead Scoring –Develop and maintain a lead scoring system to identify and prioritize the most qualified leads for the sales team. This involves defining scoring criteria based on various factors, such as demographics, behavior, and engagement. Regular review and adjustment of the scoring model are necessary. Effective lead scoring ensures sales focuses on high-potential prospects.
• Optimize Landing Pages –Create and optimize landing pages to improve conversion rates and generate more leads from marketing campaigns. This involves A/B testing different designs, copy, and calls to action. Analyzing landing page performance data will guide optimization efforts. Optimized landing pages are essential for maximizing lead generation.
• Conduct Market Research –Conduct market research to identify new opportunities for demand generation and stay abreast of industry trends. This involves analyzing competitor activities, researching customer needs, and identifying emerging marketing channels. Market research insights will inform strategic decisions. This research helps maintain a competitive edge in lead generation.
• Manage Budget –Develop and manage the demand generation budget, allocating resources effectively to maximize ROI. This involves tracking expenses, analyzing campaign costs, and identifying opportunities for cost optimization. Regular budget reviews will ensure financial responsibility. Effective budget management is crucial for achieving demand generation goals.

It’ll be helpful if you have:

These skills are desired for success in the Demand Generation Sr Manager role. The ideal candidate should possess a blend of analytical, technical, and creative abilities. Experience with specific marketing technologies and a strong understanding of sales processes are also highly valued. A proactive and results-oriented approach is essential for driving lead generation and achieving company goals.

• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot)
• Experience with CRM systems (e.g., Salesforce)
• Strong analytical and data-driven decision-making skills
• Excellent written and verbal communication abilities
• Experience with paid advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Knowledge of SEO and content marketing best practices
• Ability to collaborate effectively with cross-functional teams
• Strong project management and organizational skills
• Experience in the market research industry
• Bachelor's degree in Marketing, Business, or a related field

Benefits & Perks:

• Medical, Dental, Vision
• 401(k) Company Match
• Freedom Leave
• Health & Wellness Events & Benefits
• Professional & Personal Growth & Learning Opportunities
• And, more

Our Vision:

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our Values:

Radical Candor

Caring personally while challenging directly – offering feedback that is honest and clear, but always rooted in genuine empathy and respect for the individual.

Client Obsession

Maintaining an unwavering focus on understanding and exceeding client needs and expectations, consistently delivering value, and building lasting partnerships through proactive communication, responsiveness, and a relentless commitment to client success.

Unmatched Expertise

A level of deep, specialized knowledge and skill that exceeds industry standards, allowing delivery of innovative, tailored solutions to complex client challenges driving superior outcomes. Fostering growth for our talent and establishing a reputation for excellence.

Our Vibe:

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com

Per the pay transparency law, the hiring range for this position is $100,000 to $127,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental, and vision, free access to HealthJoy, ModernHealth, 401K match from day one, “flex time off, career and personal growth outlets, such as LinkedIn Learning, and two free monthly movie tickets. All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.