Job Description

What to Expect

Tesla’s mission is to accelerate the world’s transition to sustainable energy. The role of the Residential Energy Demand Generation Team is core to this mission as we develop resources and lead programs to increase demand and ensure we and our partners hit installation targets.

Tesla is looking for a dynamic Demand Generation Specialist to join our North America team in Palo Alto, CA. This role will focus on North America events and marketing operations and require meticulous planning, cross-functional communication, and execution of multiple consecutive industry conferences and regional events. This role will also facilitate various budgetary processes and fulfillment of global marketing-specific product allocations.

To succeed, the ideal candidate will have a keen eye for detail, be highly organized, able to adapt to a fast-paced environment and excel in managing multiple projects simultaneously. Additionally, they should have a passion for renewable energy and be a self-starter with excellent interpersonal and communication skills.

What You’ll Do

• Lead the planning and execution of major events, ensuring they align with strategic business goals and lead generation targets. This includes venue management, vendor coordination, logistics, and post-event analysis
• Collaborate closely with the channel sales team to manage regional level events, enhancing product awareness and driving increased Certified Installer onboardings and installations
• Owns the end-to-end channel event request process (intake, prioritization, stakeholder communication) and maintains a centralized event calendar for internal transparency
• Serve as a critical support partner for Tesla’s highest-visibility Tier 1 events, working alongside event leads to keep complex, high-stakes programs running smoothly from planning through execution and wrap-up
• Plan and support distributor events and Installer roadshows, ensuring all logistical aspects are covered from setup to tear down. This also includes ensuring leads are efficiently captured and funneled into existing nurturing programs
• Deploy and manage new DIY enablement kits that support event execution at a local level by the sales team, providing all necessary materials, branding, and procedural guidelines
• Handle the ongoing management of team PO requests, ensuring all events, swag and sponsorships are adequately resourced with minimal budget variances

What You’ll Bring

• Bachelor’s Degree in Marketing, Business Administration, or a related field, or equivalent experience
• Minimum of 5+ years of experience in event management, marketing operations, or a similar role
• Proven experience in managing both large-scale and smaller, targeted events
• Strong project management skills, with proficiency in event planning software
• Excellent communication and negotiation skills
• Ability to work under pressure and manage multiple projects with tight deadlines
• Proficient in Microsoft Office Suite; familiarity with CRM systems

Compensation and Benefits

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Expected Compensation

$72,000 - $132,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.