Location: Mumbai,Maharashtra,India
Drip Capital is seeking a highly strategic, hands-on Digital Marketing professional to own end-to-end demand generation and brand building for the US market, targeting SMBs. This is a high-ownership individual contributor role with direct impact on pipeline and revenue, with the opportunity to build a team as the function scales.
Demand Generation & Pipeline Growth
Own full-funnel demand generation across paid, owned, earned, and outbound channels
Define ICPs, segments, personas, and quarterly pipeline targets for the US SMB market
Launch and optimize campaigns to drive qualified leads and SQLs
Multi-Channel & Outbound Marketing
Execute programs across Google, LinkedIn, Meta, retargeting, and other performance channels
Own database strategy, segmentation, and outbound email campaigns
Build nurture journeys using marketing automation tools
Brand Awareness & Market Development (US)
Drive top-of-funnel visibility through webinars, partnerships, events, PR, and thought leadership
Strengthen Drip Capital’s credibility and trust among US SMB business owners
Identify high-impact channels, communities, and platforms for market presence
Website, SEO & Conversion Optimization
Own website performance, landing pages, and CRO experiments
Develop SEO-led content initiatives targeting high-intent searches
Manage lead magnets, gated assets, and conversion workflows
Funnel Operations & Analytics
Track CPSQL, CAC, ROAS, pipeline velocity, and revenue attribution
Define lead scoring, lifecycle stages, and reporting dashboards
Partner closely with Sales on qualification, routing, and follow-up
4–8 years of experience in B2B digital marketing or demand generation
Proven ability to drive qualified pipeline and revenue (not just leads)
Hands-on experience with paid acquisition and outbound marketing
Experience targeting US or international markets
Strong analytical and data-driven mindset
Ability to operate independently in a high-ownership role
Good to Have: Experience in fintech, lending, SMB marketing, or marketing automation platforms (e.g., HubSpot, GA4)
Strategic thinker with strong execution capability
Highly proactive, creative, and problem-solving oriented
Comfortable building from scratch in an ambiguous environment
Strong collaborator with Sales and leadership
Drip is a financial technology company building modern infrastructure to make trade finance and B2B commerce easy and accessible for small businesses worldwide. Its AI native, predictive underwriting and processing engine streamlines credit assessment and automates end-to-end transaction workflows. To date, Drip has facilitated more than $8 billion in cross-border trade for 11,000 businesses across 60 countries.
Working to close the $1.8 trillion global trade finance gap, Drip enables small and midsize businesses to trade with confidence across borders. The company has built a strong partner ecosystem — including leading capital providers such as Barclays, TD Bank, and the IFC, as well as logistics firms, insurance brokers, and B2B invoicing platforms — to expand distribution and impact. Drip is backed by global investors including Accel, Sequoia, Wing VC, Sumitomo Mitsui Banking Corporation and Y Combinator.
