Raydar

Demand Generation Manager

Raydar  •  $185k - $205k/yr  •  San Francisco, CA (Onsite)  •  1 hour ago
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Job Description

About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Own a sales pipeline target across several go-to-market channels, leading a team of business development representatives while building and maintaining the internal software and AI tooling that ranks prospects, supports outreach and drives reporting. The role combines commercial leadership with hands-on engineering in a production codebase.

What you'll do

  • Set and forecast the quarterly pipeline plan and answer for results across outbound, events, inbound and account-based programs.
  • Hire, coach and set targets for a team of five business development representatives, deciding who they contact and how.
  • Coordinate pipeline goals with other teams that run events, inbound and account-based work, and supply their target lists and follow-up.
  • Study where prospects drop out between early discovery and a trial, and improve the transition to account executives.
  • Publish a weekly demand generation report built from CRM stage history that guides team decisions.
  • Manage program spend and software vendor budgets, retiring tools that no longer deliver value.
  • Build, deploy and keep running production software for prospect ranking, data feeds and automated sales helpers.
  • Build and tune AI agents that draft research, outreach and handoff materials, including writing prompts, tools and quality evaluations.
  • Maintain a data warehouse of target accounts synced with the CRM, keeping ingestion, roll-ups and audits reliable.
  • Define and wire in buying signals, and measure whether they predict meetings.
  • Refine how accounts are ranked each quarter using the results of won and lost opportunities.
  • Track industry changes in outbound and inbound sales and test promising practices quickly.

Requirements

What we're looking for

  • Has built personal go-to-market automations and agents using current AI coding tools, which the sales team relies on every day.
  • Has carried a meetings or pipeline quota on a high-performing revenue team at a quickly scaling software business.

Bonus points

  • Able to script and query relational data, with familiarity with lead research and contact enrichment platforms.
  • Has helped grow a sales or marketing function through several stages of company growth.

Benefits

Compensation and benefits

  • Base salary: USD 185,000 to 205,000 per year
  • Equity

Location and work model

  • San Francisco, California, United States
  • Hybrid, with 3 days in-office per week
  • Full-time
Raydar

About Raydar

At Raydar we help innovative companies find the solutions they need to supercharge their growth.

See website for full list of active open roles: www.raydar.xyz/open-roles

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
Santa Monica, California
Year Founded
2021
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