Job Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of B2B marketing and multi channel marketing experience with enterprise software, infrastructure or platform-as-a-service technology brands.
• Experience in using Data Analytics and Customer Relationship Management (CRM) reporting to track Marketing Qualified Leads (MQL) to Opportunity conversion rates and ROI.
• Experience with enterprise-grade marketing automation platforms (e.g., Marketo, HubSpot, or Salesforce Marketing Cloud) and integrating AI-driven personalization tools into the marketing funnel.
• Experience partnering with Sales and Business Development (BDR/SDR) teams to define strategies.
• Ability to communicate in English and German fluently to support client relationship management.

Preferred qualifications:

• Experience in the cloud marketing and partner marketing.
• Experience in Demand Generation.
• Excellent project management skills, including managing large projects, vendors, and agencies.
• Excellent people management skills with the ability to work with multiple stakeholders across various teams.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The Google Cloud Marketing team is responsible for raising awareness, interest, and consideration about Google Cloud among enterprises, start-ups, partners, and developers while assisting our audience through a seamless customer journey, from interest to discovery, trial, commitment and advocacy, fueling market share growth.

As a Demand Generation Lead, you will be responsible for ensuring a sophisticated, high-performance inbound and outbound demand engine, leveraging marketing automation and AI to deliver deeply personalized user experiences that accelerate the sales funnel.

In this role, you will be a fully dedicated marketing leader, shaping the future of Google Cloud and part of an entrepreneurial team in a rapidly growing business. Your mission is to bridge the gap between buyer interest and closed business. You will serve as a strategic partner to our DACH Marketing Practice Area Leads, our Business Development Representatives (BDR) and Sales teams, auditing and refining lead follow-up processes to ensure no opportunity is left behind.

Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Responsibilities

• Leverage AI and automation tools to scale personalization, improve lead scoring, and enhance the performance of Marketing Qualified Leads (MQLs) across programs.
• Drive the operational rhythm with Business Development Representatives/Sales to optimize lead handoff, feedback loops, and overall funnel health.
• Manage and optimize existing marketing channels while proactively identifying new growth levers together with the DACH Marketing Practice Area Leads.
• Orchestrate integrated campaigns across paid media, web, and content to drive a cohesive, "always-on" demand engine.
• Use data-driven insights to propose and execute experiments that improve Return on Investment (ROI) and identify untapped market opportunities.