We are a fast-growing B2B software services firm delivering custom development, cloud migration, AI/ML integration, and digital transformation solutions to mid-market and enterprise clients globally. We’re hiring a hands-on, strategic Digital Marketing Manager to own demand generation, brand dominance, and revenue impact. Reporting directly to the CEO, you will lead a high-performing team and drive full-funnel marketing that fuels sales pipeline and positions us as a top-tier player in the software services ecosystem.

This is a player-coach leadership role requiring 7+ years of B2B digital marketing experience (3+ in management), deep expertise in the software/IT services space, and a proven ability to turn data into dollars.

Key Responsibilities

1. Team Leadership & Management

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  Lead, mentor, and scale a cross-functional team: Content Writers, SEO Specialists, Graphic/Web Designers, Marketing Analysts.
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  Set KPIs, conduct performance reviews, manage workloads, and foster a high-output, collaborative culture.
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  Report weekly progress, pipeline impact, and strategic recommendations directly to the CEO.

2. Demand Generation & Full-Funnel Lead Growth

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  Design and execute campaigns via LinkedIn Ads, Google Ads, content syndication, webinars, and intent-based retargeting.
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  Partner with sales to define ICPs and buyer personas (CTOs, VPs of Engineering, IT Directors).
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  Build lead scoring, nurture sequences (email + LinkedIn InMail), and MQL → SQL handoff workflows targeting >25% SQL conversion.

3. Account-Based Marketing (ABM)

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  Create personalized content (case studies, ROI reports, custom demos) and track account engagement signals.
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  Measure influence on pipeline velocity and deal size.

4. Content Strategy & Thought Leadership

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  Own content for CEO’s LinkedIn, Company LinkedIn, Website, and 3rd-party platforms (TechCrunch, Dev.to, Clutch, G2).
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  Build brand awareness, high-authority backlinks, and thought leadership in software dev, cloud, AI, and digital transformation.
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  Develop developer-focused assets: API guides, GitHub repos, integration tutorials.

5. Competitive Intelligence & Channel Execution

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  Monitor competitors (e.g., top Clutch-ranked software firms) across LinkedIn, SEO, paid ads, events.
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  Adapt winning tactics or innovate superior campaigns to outperform in engagement, leads, and positioning.

6. Partnership & Ecosystem Expansion

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  Build strategic alliances with SaaS tools, cloud providers (AWS, Azure, GCP), directories (Clutch, G2, GoodFirms), and tech communities.
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  Secure co-marketing, integrations, affiliate programs, and joint webinars to amplify reach and credibility.

7. Reputation & Review Management

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  Maintain 4.5+ star ratings on Clutch, G2, Google, Glassdoor, GoodFirms.
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  Run post-project NPS surveys, case study incentives, and review generation workflows.
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  Respond to feedback and mitigate risks proactively.

8. Events, PR & Visibility

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  Identify and execute conferences (SaaStr, AWS re:Invent), awards (Clutch Top 1000, Deloitte Fast 500), press releases, and speaking slots.
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  Amplify pre/post-event with content, ads, and social promotion for maximum ROI.

9. Sales Enablement & Collateral

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  Create case studies, pitch decks, ROI calculators, battle cards, whitepapers.
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  Train sales on messaging and content usage; maintain a centralized library.
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  Conduct win/loss analysis to refine positioning.

10. Technical SEO & Website Optimization

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  Oversee technical SEO audits (Core Web Vitals, schema, site speed, service page optimization).
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  Optimize conversion paths (form fills → demo requests) with clear CTAs and A/B testing.

11. Budget, ROI & Reporting

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  Manage annual marketing budget; allocate across channels with forecasted ROI.
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  Deliver quarterly pipeline/revenue attribution reports to CEO and leadership.
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  Achieve >3x ROI on marketing spend within 12 months.

12. Product Marketing & Service Launches

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  Partner with engineering to launch new offerings (e.g., GenAI Consulting, Low-Code Solutions).
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  Develop GTM playbooks: messaging, website updates, launch campaigns, PR.

Requirements

Performance Tracking & KPIs

You will own and report:

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  Marketing-sourced pipeline ($X/month)
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  MQL volume, SQL conversion (>25%), Cost per SQL
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  Website conversion rate (form → demo)
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  LinkedIn: follower growth (+25%), engagement rate (+30%)
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  Backlinks (5+ high-DA/month), Clutch/G2 rankings
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  Event ROI, partnership-sourced leads
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  Closed-won revenue influenced by marketing

Required Qualifications

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  Bachelor’s in Marketing, Business, or related (Master’s preferred).
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  7+ years in B2B digital marketing, 3+ years managing teams — must have software services/IT consulting experience.
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  Expertise in LinkedIn Ads, SEO, Google Analytics, SEMrush/Ahrefs.
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  Proven ability to generate $1M+ in marketing-influenced pipeline.
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  Strong analytical, leadership, and cross-functional collaboration skills.

Success in First 12 Months

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  25+ MQLs/month with >10% SQL conversion
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  25%+ LinkedIn follower growth, 30%+ engagement uplift
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  2+ tech partnerships, 5+ high-DA backlinks
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  2+ major events/PR wins (e.g., speaking slot, award nomination)
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  Reduced CPL by 25%, launched 1 new service line with full GTM
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  Executive dashboards live with real-time revenue attribution

Why Join Us?

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  Report directly to the CEO — your impact shapes company direction.
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  Lead marketing for a high-growth software services firm with global clients.
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  Full ownership of strategy, team, budget, and revenue outcomes.

Benefits

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  Competitive salary and performance-based bonuses.

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  Health insurance and other employee benefits.

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  Opportunities for professional development and career advancement.

Schedule:

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  Day shift

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  Monday to Friday

Application Process:

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  Submit your resume, cover letter, and optionally a portfolio of academic projects or personal work to
  careers@e2logy.com