Job Description

As a Decision Support Analyst you will assist Acxiom clients with business solution definition as well as campaign management and business intelligence tools and processes. You will be responsible for understanding details of client's data and Acxiom's marketing capabilities, ensuring clients receive accurately segmented, cleansed, formatted and ready-to-market data. You will also act on that data by building, testing and delivering omnichannel marketing campaigns on behalf of Acxiom clients.

Job Profile Summary

As a Decision Support Analyst you will assist Acxiom clients with business solution definition as well as campaign management and business intelligence tools and processes. You will be responsible for understanding details of client's data and Acxiom's marketing capabilities, ensuring clients receive accurately segmented, cleansed, formatted and ready-to-market data. You will also act on that data by building, testing and delivering omnichannel marketing campaigns on behalf of Acxiom clients.

Duties and Responsibilities

• Fully functional and self-directed.
• Delivers omnichannel digital marketing campaigns by creating both audience segments and campaign content.
• Owns high complexity assignments.
• Regularly leads self and established as specialist.
• Sees the whole picture and adjusts work accordingly.
• Point-of-contact for clients with business solution definition through campaign management and business intelligence tools and/or processes.
• Audits post-production changes to ensure service level agreement compliance.
• Executes complex campaigns which may include, but is not limited to, the review of campaign specifications, working with clients to validate and obtain sign-off of client deliverables and dynamic campaign execution.
• Various processes associated with Acxiom Executed Campaign, Custom Client Reports and Datamart Build services such as the Data Mart build process, reporting and analytics and the campaign execution process.
• Executes complex Custom Client Report Services - utilizing necessary tools; executes standard/automated Datamart Build processes; audits, monitors and ensures SLA compliance.
• Develops, maintains and improves client relationship through increased client communications.
• Executes and analyses decision support processes and data to measure campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction, and cost effectiveness.
• Maintains a broad understanding of Acxiom's processing and product capabilities and utilizes that understanding to ensure client requirements and service levels are achieved.
• Provides ownership to the research process of multiple technical operations / services. Provides data, analysis, and recommendations to support multiple technical operations, assuring client satisfaction.
• Provides consultation, support, communication and training to teams and clients on campaign management tools and / or processes.
• Provides assistance to requested ad hoc projects.
• Participates in change management process for existing solutions which may include, but is not limited to, solution, tool and process changes.
• Provides issue resolution which may include, but is not limited to, tool errors that require escalation and data integrity issues.
• Identifies, recommends and documents code changes or makes appropriate code changes. Constructs and/or enhances data documentation as needed. Changes processes for clients through established change management procedures.
• Investigates and advises clients on potential processing efficiencies, redundancies and/or optimum use of data. Drives and shares best practices, adoption of standards and lessons learned with internal Acxiom teams.
• Documents and conducts performance monitoring and tuning for user applications and environments.

Qualifications

Required

• A minimum of 2 years of related experience with a Bachelor's degree or equivalent work experience.
• Proven knowledge of digital marketing campaigns management.
• Experience in using HTML/CSS for coding marketing emails.
• Demonstrated ability to communicate with clients and internal stakeholders – answering complex questions, resolving issues, conducting research for client marketing team.

Preferred

• Experience working in Salesforce marketing stack: Marketing Cloud Engagement, Data 360, Personalization, Marketing Cloud Next / Growth, Marketing Cloud Intelligence.
• Good understanding of relational database design and application.
• Understanding of best practices, framework, and design principals in at least two of the following areas: HTML/CSS, SQL, SOQL, Campaign Management Tools, Business Intelligence Tools, AmpScript, JavaScript.
• Knowledge of Information Technology practices.
• Specific Industry knowledge.
• Attention to detail.

Additional Locations (if applicable):