Job Description

We are seeking a dynamic and results-driven Upcountry / Sub-Distributor / Dealer Sales Representative with a strong background in FMCG, Cosmetics, or Personal Care products. This is an on-field role responsible for expanding distribution coverage across Thailand by appointing and managing sub-distributors and dealers in all regions.

Key Responsibilities

• Develop and expand upcountry markets by appointing sub-distributors and dealers in assigned regions.
• Build and maintain strong relationships with distributors, dealers, and key regional partners.
• Achieve sales targets and distribution expansion goals.
• Conduct regular market visits to monitor sales performance, stock availability, and merchandising.

• Identify new business opportunities and market potential in each region

• Coordinate with the Bangkok head office on sales plans, promotions, and product launches.

• Provide market feedback, competitor analysis, and sales reports to management.

Qualifications & Requirements

• Experience in FMCG / Cosmetics / Personal Care industry.

• Strong on-field sales experience, preferably in distributor or dealer management.

• Willingness to travel frequently outside Bangkok.

• Proven ability to appoint and manage sub-distributors / dealers nationwide.

• Strong negotiation, communication, and relationship-building skills.

• Self-motivated, target-oriented, and able to work independently.

Language Requirements

• Thai: Native or fluent

• English: Basic communication level

Working Style

• Based in Bangkok office

• Extensive travel to upcountry regions