Job Description

As Director of Marketing, you will lead the overall marketing strategy for De Palm Tours, driving brand growth, revenue generation, digital innovation, and customer engagement across a diverse portfolio of 25+ tourism products and experiences.

You will work closely with executive leadership, including the CEO, CFO, Director of Sales, and Operations teams, to create impactful campaigns, maximize bookings, and position De Palm Tours as a leading tourism brand in the Caribbean.

This role is ideal for a strategic, data-driven, and creative leader who can inspire teams, elevate brand presence, and deliver measurable business results.

Responsibilities:

Strategic Leadership

• Develop and execute the overall marketing strategy aligned with company growth goals

• Lead annual marketing planning, budgeting, and KPI development

• Present strategic performance insights to executive leadership

• Drive innovation through AI, analytics, automation, and emerging marketing trends

Brand & Revenue Growth

• Lead integrated campaigns across digital, traditional, PR, influencer, and experiential channels

• Oversee brand consistency across all customer touchpoints and booking platforms

• Drive measurable revenue growth through strategic marketing investments

• Identify new market opportunities, partnerships, and promotional strategies

Team Leadership

• Lead, mentor, and develop a high-performing marketing department

• Foster a culture of creativity, accountability, and continuous improvement

• Support recruitment, onboarding, and professional growth of marketing talent

Commercial & Financial Accountability

• Own and manage the marketing budget with ROI-focused decision making

• Monitor revenue performance and optimize campaigns proactively

• Collaborate with Sales and Operations to maximize commercial outcomes

• Present monthly and quarterly performance reports to senior leadership

Key requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 6–8+ years of marketing experience, including leadership roles

• Strong expertise in digital marketing, branding, PR, social media, and campaign management

• Proven success driving revenue growth and leading teams of 10+ employees

• Experience with Google Ads, Meta Business Suite, Analytics, CRM platforms, Adobe Creative Suite, Canva, and marketing dashboards

• Fluent in English (Spanish and/or Papiamento preferred)

Company Benefits

• Competitive salary and opportunities for growth.

• Health insurance and wellness benefits.

• Training and development programs to support your career path.

• A supportive, inclusive, and fun work environment.

• Recognition programs, point-based reward systems, and employee appreciation events

📩 Apply Now!