Inner Data is a collaborative area, with many people sharing their methodologies and knowledge, so you should be ready to share your ideas and solutions with your team.
This seat is about what will happen and what caused it, which is a different discipline from measuring what did happen. Demand and revenue forecasting, customer clustering and cohorts, propensity, churn and lifetime value, recommendation and next best action, and the causal side: uplift models, incrementality, and marketing mix modelling when attribution has run out of road.
We care more about a model that changes a decision than about one that scores well. A forecast nobody plans against and an MMM that never reaches a media plan are both failures, whatever the error metric says. Expect to be judged on revenue, retention and efficiency, and to explain uncertainty honestly to people who would prefer a single number. Like everyone here, you will be judged on the marginal value you add to the company and to the projects you touch.
We are here with one purpose: to help growing businesses through digital projects in an unprecedented way – at no risk.
What we propose is to forget presentations. To avoid too many meetings and concentrate in results. To use agile and low-level risk, prototyping fast and cheap the best campaigns and solutions to clients' goals, being it leads, conversions, sales or any other relevant KPI, always business oriented.
We will help transform businesses.
We are not a PPC agency. We don’t even see ourselves as a marketing agency. What we are is digital business partners. We are here to help results evolve and businesses develop in a much faster way, with I&D at the core.
Forget tradicional models of online advertising. We do it in a completely different way, including tech innovations made by our team.
We’re paid based on results, and therefore have a total obsession for performance, at all levels and in all projects.
That makes a difference in terms of transparency. More than chasing growth, we look at it in a sustainable, long term business vision, considering LTV as a central and practical KPI for investment ROI consideration.
Clients will benefit not only from the experience our team has, but also from an Innovation by Design mindset: we might not be genius every day, but will fail cheap and adapt fast.
We are small and boutique, but competitive, affordable, that uses research and innovation solutions that make a difference.
Certified by Google and with specialists in all digital platforms we have been working with projects in Education, Ecommerce, Entertainment, Events, F&B, Tourism and Fashion Industry.
Our crew has over a decade of experience in digital and advertising with some of the biggest brands in the world: Chervrolet, Coca Cola, El Corte Inglés,, etc), but also with many small and local businesses and startups. It’s not really about size, but about focus, self learning every day and the right attitude for maximum revenue and minimum risk.
