The CRM Data Scientist is responsible for analyzing large quantities of information and data (even unstructured) in order to propose models that will improve the understanding of phenomena relating to customers and the business in general (product, retail, communications, style). The CRM Data Scientist has, among its objectives, those of: modeling complex anthropological issues, identifying relevant and pertinent findings and insights through the use of statistical, algorithmic, data extraction and visualization techniques; integration and preparation of large and varied data sets, designing targeted databases, computing environments consistent with the analysis purposes and communicating the results. The CRM Scientist also manages ad hoc projects to identify the models to be used to test hypotheses and carry out data mining, as well as to establish the validity of new relationship marketing activities towards customers and determine the value, over time, of the practices launched in the different market segments. Reports directly to the CRM Director
1.01 Designs and carries out quantitative analyzes that translate into actionable insights in terms of customer relational marketing actions
1.02 Knows and understands the logic of customer acquisition and engagement and the related analytical funnel
1.03 Develops new knowledge from the analysis of the data it uses to inspire decisions and drive business
1.04 Presents data and analyzes effectively to internal stakeholders
1.05 Capitalizes on the use of insights, findings, datasets and statistical models for various business needs
1.06 Deals with the pre-processing of more adequate analysis structure with respect to the objectives set
1.07 Uses machine learning tools (CLTV/Propensity) and statistical techniques to produce solutions to emerging problems
1.08 Carry out hypothesis tests and research from which to develop analysis prototypes
1.09 Keeps updated on new tools and techniques of data analysis
1.10 Promotes the development of training/learning of the Role through self, digital and collaborative learning activities aimed at innovation and improving the effectiveness and efficiency of one's Responsibilities
1.11 Promotes, adopts and develops the use of technologies digital within its function in relation to both the management of the process and in relations with internal and external interlocutors involved in the business
1.12 Adopts significant behaviors and promotes actions linked to Sustainable Development, understood as the interconnection of practices oriented towards Environmental Care , of Business Processes and of the Organizational Community
Requirements:
- Degree in Computer Engineering, Computer Science, or a STEM field.
- knowledge of Python and SQL
- basic knowledge of data visualization tools
- knowledge of Big Query
An Italian House of Brands, Family Owned Since 1951.
Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature that make Max Mara Fashion Group one of the most famous worldwide.
Max Mara Fashion Group, with 41 companies and over 5,500 employees, operates in 105 countries.
Our ecosystem is made of 44 Depts, including Fashion Design, Marketing, Operations, Retail, Stores, ICT, Architecture Design, Economics, BI, etc. in an Holistic approach to our Customers and leveraging all the new digital competences.
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