An exciting opportunity to join the UK's leading entertainment marketing and advertising agency.
You will be working with working with top-tier studios, streaming platforms, and content creators to connect stories with audiences in emotionally resonant and culturally relevant ways. We harness data, creativity, and behavioural insights to shape the future of entertainment.
Salary dependent on experience
Position Objectives
We are seeking a Data Scientist to join our Business Intelligence Team, with a specialised focus on forecasting & modelling This role is critical in helping us anticipate market trends, evaluate campaign and content performance and inform commercial strategy. You’ll play a vital role in bridging data-driven insight with robust models to support business growth, client success, and strategic innovation.
Key Responsibilities
Develop, evaluate and apply models to anticipate demand, campaign performance and ROI across entertainment and cultural products
Design and evaluate data matching and identity resolution logic (deterministic and probabilistic) for linking customer and audience records across disparate data sources, working closely with Data Engineering to translate this into production pipelines
Apply statistical linkage and matching techniques (e.g. fuzzy matching, probabilistic record linkage, blocking strategies) to support the development of AKA's composable CDP
Conduct economic and commercial analysis to support pricing, distribution, audience targeting, and investment decisions and build wider media strategies
Build and assess Econometric Models to drive client strategy
Translate complex model results into actionable strategies for both internal and client-facing outputs
Stay abreast of current entertainment market dynamics, economic modelling approaches, and forecasting tools
Contribute to the creation of client reports, pitch decks and internal innovation initiatives
Essential Requirements
Advanced degree (Master’s or PhD preferred) in Data Science, Mathematics, Economics or related analytical disciplines
3+ years of experience in forecasting or building/leveraging robust modelling capabilities
Experience with statistical or probabilistic matching/record linkage techniques (e.g. fuzzy matching, deterministic and probabilistic identity resolution), or a strong theoretical grounding in the underlying methods
Proficiency in modelling and/or machine learning tools and techniques within Python
Excellent quantitative, problem-solving, and critical thinking skills
Good to have
Prior use of Snowflake
Experience in Media Mix Modelling, ideally using Open Source tools such as Robyn or Meridian
Data Visualisation experience within Tableau or Similar
Experience using or building Machine Learning Models or AI solutions
Experience working in or with entertainment/media companies
Proficiency in using project management tools such as Asana
Comfortable communicating technical concepts to non-technical stakeholders and supporting analysts
A keen interest in entertainment, culture, and understanding audience behaviour
Other Duties as Assigned
AKA is a fluid and rapidly changing organisation. This position profile reflects the general nature and level of work assigned to the role. It does not restrict management's right to reassign duties or responsibilities at any time based on business needs if the work is similar, related, or a logical assignment
Benefits
25 days holiday + Bank Holidays
Hybrid Working
‘Telus Health’ EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters
Gym discounts
Holiday Buy Back
Friends & Family Theatre Ticket
New Business Incentives
Recruitment Incentives
Pension Scheme
Interest Free Travel Loan
Ride to Work Scheme
Death in Service
Flexible/Hybrid Working
Critical Illness
Enhanced Paternity/Maternity Leave
We get people to go places
AKA is a global creative marketing and media agency with offices across the UK, New York, and Los Angeles. For more than 30 years, we’ve powered the worlds of theatre, film, live entertainment, museums, galleries, and visitor attractions – helping extraordinary experiences find the audiences they deserve.
We’re proud to collaborate with some of the biggest and most inspiring names in culture and entertainment, including ABBA Voyage, The Royal Shakespeare Company, ATG Entertainment, The Old Vic, Andrew Lloyd Webber, Cameron Mackintosh, Sonia Friedman Productions, Michael Grandage Company, National Theatre Productions, The Jamie Lloyd Company, and Sadler’s Wells.
Our work also spans many of the UK’s most iconic attractions and experiences – from Historic Royal Palaces and Battersea Power Station to the Eden Project, Wellcome Collection, Lightroom, The Design Museum, Japan House, Royal Collection Trust, The Friends Experience, and Monopoly Lifesized.
At AKA, we connect creativity, strategy and smart analytical thinking to spark attention, build engagement, and turn audiences into advocates. Our international reach gives clients a global perspective, while our local expertise keeps every campaign sharp, relevant, and effective – a winning combination that’s hard to beat.
And as one of the Best Places to Work 2025, we’re proud of the culture we’ve built – ensuring AKA is a place where employees thrive and collaboration fuels everything.
