Job Description

One of our direct client is urgently looking for following resource

TITLE: Data Scientist / Analyst ( Marketing mix Modelling )

LOCATION: San Bruno, CA or Hoboken, NJ, Bentonville, AR or Chicago, IL
Rate: DOE

MUST SKILLS

Senior level experience
Python programming - Expert
Experience in "Marketing mix modelling" ( Media or marketing or advertising experience domain ) is MUST
Good experience in SQL
Experience in data science

Responsibilities
• Perform hands-on coding to retrieve and analyze large datasets using Python and SQL

• Integrate disparate data sources and leverage state-of-the-art analytics best practices to deliver integrated actionable insights to partners and stakeholders

• Manage and streamline data extraction process with great attention to details

• Assess the potential usefulness, validity, and rigor of new data sources

• Work with cross-functional team to ensure high quality of the data

• Build hands-on media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes

• Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders

• Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems

Minimum Qualifications

• Master's degree in statistics, economics, operations research, engineering, or related field

• 4+ years of experience in data science, MMM, measurement, marketing strategy & analytics

• Proficient coding skills (Python/SQL) and relational database knowledge and knowledge on Tableau

• Experience in integrating, structuring, and analyzing large amounts of data from diverse sources

• Extensive experience with predictive modeling algorithms

• Strong project management skills and attend-to-detail documentation skills.

• Strong written & verbal communication with the ability to communicate complex technical topics clearly to a range of audiences and to ‘tell a story’ that provides insight into the business

• You have a passion for working in a fast-paced agile environment.

• A collaborative mindset and sense of curiosity

Preferred Qualifications

• PhD degree in Statistics, Economics, Operations Research, or related field

• Experienced in building market mix and multi-touch attribution models

• Experience with advertising, measurement, and/or digital marketing analytics

• Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.

About Redolent, Inc

Redolent, Inc is a leading engineering and software solution company focusing on enterprise solutions enabling its customers to realize best value on its investments.

We provide world-class solutions in Talent Management, Managed workforce, Automation Engineering, Digital and Cloud transformation, Managed Infrastructure, Google Cloud and more.

Our customized solutions of Onshore, offshore and hybrid model for Talent management and engineering solutions can fit need and budget of any client.

We are "Team Redolent", "Reaching Beyond" excellence and accelerating business transformation.

Industry

IT & Software

Company Size

11-50 employees

Headquarters

Fremont, California

Year Founded

2008

Website

redolentech.com

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