We are looking for an Analytics Consultant to join our growing team and drive direct marketing performance through data-driven insights. In this role, you will work on end-to-end analytics tasks — from building predictive models and segmentations to uncovering actionable insights and preparing client-ready presentations. This is an exciting opportunity to make an impact on the direct marketing strategies for leading brands in the US.
We are looking for someone who has:
- Strong hands-on skills in Python/R, MS Excel/ PowerPoint, SAS, and SQL (prior experience in SAS is preferred but not mandatory)
- Solid understanding and experience of machine learning techniques such as linear/logistic regression, decision trees, random forests, XGBoost, and customer segmentation
- Excellent communication skills with the ability to present complex technical concepts to business stakeholders
- Strong attention to detail, self-motivation, and a continuous learning mindset
- Build predictive models and segmentation frameworks to support marketing initiatives
- Target the top performing segments in the upcoming direct marketing campaigns
- Conduct post-campaign analysis, ad-hoc deep dives, and performance reporting
- Translate business problems into analytical approaches and actionable solutions
- Prepare clear, concise client-facing decks and present findings to business audiences
- Deliver high-quality, accurate, and error-free analytical outputs
- 2+ years of experience in analytics with a Master’s/PGDM (preferably in Analytics or related major)
- OR 3+ years of experience with a Bachelor’s degree (preferably in Analytics or related major)
Choosing a digital partner is about more than capabilities — it’s about collaboration and character.
Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.
At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.
Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.
Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.
We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.
At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.
For more information, visit www.exlservice.com.
