You'll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M's global marketing organisation. Our team plays a central role in understanding the impact of marketing, ensuring that investments across channels, markets and customer touchpoints are measurable, optimised and aligned with business goals.
We build and evolve the insights, measurement and reporting capabilities that help H&M understand how marketing drives customer behaviour and business results. By connecting data, technology and business needs, we enable smarter decisions and greater impact across the organisation.
Working closely with teams across Marketing, Marketing Tech and AI- Data & Analytics we help make trusted data more accessible and actionable across the business.
As Data & BI Lead, you’ll shape the direction of data and business intelligence across H&M’s global marketing organisation. Working at the intersection of business, analytics and technology, you’ll ensure that marketing data is transformed into trusted, accessible and actionable insights that support better decisions.
You’ll set the long-term vision and roadmap for the Data & BI area while remaining close to the solutions, stakeholders and business challenges that shape our work. You’ll guide and support Data & BI Specialists, establish strong ways of working and help the team balance strategic development with operational delivery.
You will:
You are a collaborative and forward-looking data and BI leader who is motivated by solving business problems through data. You combine strategic thinking with a strong understanding of analytical and technical solutions, and you know how to turn complex information into clear direction and actionable insights.
You’re comfortable moving between strategy and delivery, from setting a long-term roadmap and guiding specialists to working with stakeholders to understand business challenges and improve solutions. You bring structure to ambiguity, ask thoughtful questions and continuously look for better ways to use data to create business value.
You enjoy building strong partnerships across business and technology teams. You communicate clearly with both technical and non-technical audiences and can create alignment across stakeholders with different needs, perspectives and levels of data maturity.
This is an opportunity to shape how H&M uses data and business intelligence to understand and steer marketing performance globally. You’ll influence the long-term development of our Data & BI capabilities while staying close to the business questions, technical solutions and people that turn data into meaningful impact.
The role offers broad exposure across marketing, analytics, technology and business strategy. You’ll help improve decisions across areas including media, customer engagement, brand building and commercial growth, working with large-scale datasets, modern analytics platforms and stakeholders across one of the world’s largest retail organisations.
At H&M Group, we’re proud to be a vibrant and welcoming company. We offer:
Here, you’re encouraged to be yourself, experiment and grow. As you flourish, so do we.
This is a permanent, full-time position based in Stockholm. As collaboration and teamwork are important to us, we expect an in-office presence of four days per week.
Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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