Job Description

REQ9714 Data Analyst, Casino Marketing (Open)

Melco Resorts & Entertainment (Melco) is the developer and operator of the upcoming integrated resort, City of Dreams Mediterranean, which is expected to be the largest and premier integrated resort in Europe. The Company’s unique blend of design, entertainment and quality sets the company apart, making it the global leader in premium integrated resorts. As recipient of more than 650 awards international, regional and local awards, Melco’s esteemed achievements highlight the Company’s dedication to exceptional hospitality and service excellence. With its entire property portfolio honored with the top tier, Forbes Travel Guide Five-Star recognition, Melco leads among integrated resort operators in Asia. Melco’s four signature restaurants across Melco properties are honored by Michelin Guide Hong Kong Macau 2021 with a collective total of seven Michelin-stars. With its growing international presence and approximately 20,000 colleagues globally, Melco actively contributes to the communities in which it operates. The Company values colleagues as the heart of the business and was named one of the “Best Companies to Work for in Asia” by HR Asia for two consecutive years (2019-2020). Furthermore, Melco has received numerous accolades for its contributions to the community, including being named winner of “Community Award –Asia” at 2020 Industry Community Awards and being voted “Socially Responsible Operator of the Year” at International Gaming Awards 2019.As part of Melco, City of Dreams Mediterranean will be driven by the Company’s commitment to excellence. It is set to be a world-leading integrated resort and landmark for Cyprus and the wider region, offering a range of attractions and entertainment options including luxury accommodation, fine dining, recreation and MICE facilities. City of Dreams Mediterranean is set to boost tourism in Cyprus, attracting an additional 300,000 tourists annually and contributing significantly to alleviate seasonality. During the construction phase, City of Dreams Mediterranean is expected to create an estimated 4,000 local job opportunities, and approximately 2,500 permanent jobs once open. Melco also operates Cyprus Casinos in Nicosia, Ayia Napa, Paphos and Limassol.

The Data Analyst of the Casino Marketing Department which is responsible for Casino related Activations and Promotions.
He/she is responsible for performing analysis, prepare reports and presentations for upper management and support operational units with related insights. Furthermore, he/she is involved in the maintenance, integrity, and the security of the membership database.

PRIMARY RESPONSIBILITIES:
Key Roles & Responsibilities
Operational
Supports operational teams with tasks and requests:
• Generates and maintains reports and database administration
• Designs and supports promotions, stage games and ad hoc games.
• Analyzes data from the database and performs segmentation analysis for Marketing BUs
• Monitors KPIs and delivers relevant reports
• Creates Proforma Analysis
• Develops campaigns, SMS and outbound sales lists
• Assists in Marketing plan and budget
Systems
• Assists in Casino Management System configuration & maintenance
• Performs UAT in cooperation with BU’s of all new casino systems through the Casino
Management System
SOP
• Liaises with Business Processes and assists Marketing Compliance to maintain and
prepare the Departmental Operational Manual and SOP of Casino Marketing
• Establishes the operational procedures for Database Administration Team to ensure the
membership database is well maintained and accurate
Key Performance Indicators
• Quality of reports and data delivered
• Achieves deadlines
• Follows and develops workflow and SOPs
• Training and UATs
• Proper system configuration

QUALIFICATIONS:
Experience
• Up to three years of experience in any of the following: Data Analysis, Promotion & Campaigns
Analysis, Market Research, Operations Research, Statistical Modeling, Machine Learning
• Knowledge of membership loyalty programs and casino systems will be considered as an advantage
Education
• Bachelor’s degree in a STEM (Science-Technology-Engineering-Mathematics) field, BI, Data
Analysis, or any other relevant field
• Post-graduate degree will be considered an advantage
Skills/Competencies
• Excellent knowledge of MS Excel in Data Analysis, Graphs & Charts, and Pivot Tables. Experience
with VBA and macros is preferred
• Knowledge of SQL. Additionally, knowledge of MS Access, Tableau, or other relevant software will
be considered a plus
• Knowledge and experience in Data Analysis and/or Machine Learning in Python and/ or R will be
considered a plus.
• Knowledge and understanding of casino games’ rules and relevant gaming regulations will be
considered a plus
• Strong problem-solving capability
• Comprehensive planning and communication skills
• Committed to self-development and the development of staff
• Attention to detail
• Fluent in spoken & written English