Location: Hybrid - 3 days per week in our Leeds office
Salary: From £33,000 + 10% discretionary bonus
We are looking for a Data Analyst (internally titled Senior Insight Executive) to join our agency partnership with LS Eleven (LS11) based in Leeds. In this role, you will play a key part in ensuring data is accurate, accessible, and ready for analysis, supporting campaign evaluation and client delivery. You will work closely with both Insights and Engineering teams to transform business questions into structured data outputs, enabling impactful, insight-driven decisions.
If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.
At SMG, we hire for the future, which is fast-moving and changing shape Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.
We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow At SMG, it’s not just about filling a role but building the future together.
10% discretionary bonus
£1,800 yearly wellbeing fund (on top of your salary!)
Free Headspace subscription
£500 yearly “Learning Fund” for learning
4 extra Wellbeing Days off per year
4pm finishes every Friday
Flexible and hybrid working
We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team
This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!
You’ll bring:
Strong SQL skills, with the ability to query, join, and manipulate datasets independently
Experience building dashboards in Power BI, including working with DAX
Confidence handling large datasets and structuring them for analysis
Strong problem-solving skills, with the ability to identify data inconsistencies and gaps
Clear communication skills, translating business questions into actionable data outputs
Experience managing stakeholders across Insights and Engineering teams
Adaptability and comfort working in a fast-paced, evolving environment
Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
Your days will be dynamic. You might find yourself:
Writing and running SQL queries to extract and manipulate data from established data models
Structuring raw data into clean, analysis-ready datasets
Combining and transforming data from multiple sources
Building and maintaining Power BI dashboards to track campaign performance
Creating and refining key metrics such as ROI and conversion rates using DAX
Translating business questions into structured datasets and reporting outputs
Ensuring data outputs directly address stakeholder briefs
Owning and maintaining evaluation trackers, ensuring accuracy and completeness
Identifying missing data or briefing gaps and flagging dependencies
Acting as the link between Insights and Engineering teams, clearly communicating requirements and escalating issues where needed
Stay honest. Stay hungry. Stay foolish. Have fun.
Explore what that means to us here
Still Curious?
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Our full data retention policy can be found here
We’re the original pioneers in connected commerce marketing. For more than 16 years, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.
We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth.
Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.
Our brilliant people are the ones who make change happen. Straight-talking, fiercely driven, and with a thirst for challenging the status quo, we’re united in spirit and culture. Positively disrupting retail and creating campaigns with impact, we’re taking everyone with us on extraordinary adventures in connected commerce.
