Job Description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

This position supports business teams by delivering analytics and reporting that improve lead quality, funnel performance, and cross-functional execution. The Business Intelligence Analyst is responsible for analyzing lead and funnel data, supporting the definition and measurement of Marketing Qualified Leads (MQLs), and identifying opportunities to improve conversion, handoff, and performance through standardized business intelligence solutions.

The role applies analytical knowledge to interpret complex data and provide insights that inform decision-making and support business outcomes.

Primary Responsibilities:

• Design, develop, and maintain dashboards and reports that provide visibility into lead funnel performance, MQL quality, and conversion outcomes using enterprise business intelligence tools
• Analyze structured and unstructured data across CRM, campaign, and automation platforms to identify trends, risks, and improvement opportunities
• Define, document, and maintain metrics, calculations, and reporting standards in partnership with stakeholders
• Ensure data accuracy, consistency, and integrity through validation of source data, transformations, and reporting outputs
• Support the definition, measurement, and refinement of MQL criteria, lead scoring models, and funnel stage definitions
• Analyze MQL to Sales Accepted Lead (SAL) conversion, aging, and drop-off metrics to identify inefficiencies and process gaps
• Evaluate the effectiveness of enrichment, automation, and prioritization strategies on lead quality and sales readiness
• Translate analytical findings into clear insights and recommendations through dashboards, presentations, and written summaries
• Partner with Sales, Analytics, Technology, and business stakeholders to understand requirements and deliver analytical solutions
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in Analytics, Business, Information Systems, or a related field, or equivalent experience
• 6+ years of experience in business intelligence, analytics, or a related analytical role
• Demonstrated experience with business intelligence and reporting tools such as Power BI, Tableau, DOMO, or equivalent platforms
• Experience working with CRM systems, lead management data, or customer funnel analytics
• Proven solid analytical skills with the ability to interpret complex data and communicate insights effectively

Preferred Qualifications:

• Experience with MQL frameworks, lead scoring methodologies, and funnel or revenue analytics
• Experience supporting process improvement initiatives through data analysis
• Familiarity with platforms such as Salesforce, Marketo, Adobe CDP, or similar enterprise systems
• Proven solid written and verbal communication skills

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.