Anker Innovations LTD

DACH BM(品牌经理)

Anker Innovations LTD  •  Onsite  •  10 hours ago
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Job Description

DACH BM(品牌经理)
深圳
社招
全职
互联网 / 电子 / 网游
职位描述
1. 基于品牌目标及当地消费者洞察, 协助负责德国市场品牌年度策略规划,包括品牌活动日历,品牌内容建设,媒介支持配合,渠道联动规划等。
2. 制定新品上市策略,筹备新品上市campaign 计划,推进欧洲市场整合营销项目的推进落地,实现品牌及业务目标。
3. 品牌形象规划与落实,包括基于营销策略,产品定位和产品卖点的文案撰写、视觉构思,和活动策划等;
4. 支持内容营销,负责Youtube、Instagram 等新媒体平台网红资源开发和维护,分析把握市场和消费者需求,并根据需求调整内容策略;
5. 收集德国重点国家用户品牌偏好、各行业创新营销案例、竞品营销情报等,形成相关报告支持团队科学决策;
职位要求
1. 专业不限,市场营销、英语、德语、国际贸易、金融专业优先;
2. 英语听说读写流畅(必备),会德语优先, 具备跨文化交流能力;
3. 4年及以上工作经验,具备整合营销品牌策划及执行经验的优先
4. 乐于研究欧美文化,了解海外社交媒体平台及热点话题;
5. 积极主动,执行力强,严谨细心;有较好的理解力和逻辑思维,善于信息整合、跨部门沟通;
投递
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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