Dyson

D2C Manager

Dyson  •  Republic of India (Onsite)  •  3 days ago
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Job Description

About The Role:

The D2C Manager will own and drive Dyson India’s direct-to-consumer ecommerce business (Dyson.in), ensuring best-in-class customer experience, revenue growth, and operational excellence. This role will be responsible for managing the end-to-end online business including website performance, merchandising, digital marketing coordination, conversion optimization, and customer lifecycle management.

Key Responsibilities

1. Business Ownership & Revenue Growth

  • Own P&L for Dyson.in and deliver monthly/quarterly revenue targets
  • Drive traffic, conversion, and AOV (Average Order Value) growth
  • Identify growth levers across acquisition, retention, and upsell
  • Monitor performance dashboards and optimize KPIs (CVR, CAC, LTV, ROAS)

2. Website & Ecommerce Management

  • Manage day-to-day operations of Dyson.in (content, UX, product listings, pricing)
  • Ensure best-in-class user experience across mobile and desktop
  • Work closely with global and regional teams for CMS updates and site enhancements
  • Optimize landing pages for launches, campaigns, and conversions

3. Digital Marketing & Traffic Acquisition

  • Collaborate with performance marketing teams on paid channels (Google, Meta, Affiliates)
  • Ensure alignment between campaigns and website journeys
  • Drive SEO, organic traffic growth, and content strategy
  • Plan and execute promotional calendars and sale events

4. Conversion Rate Optimization (CRO)

  • Analyze user behavior using analytics tools (GA4, Hotjar, etc.)
  • Implement A/B testing strategies to improve funnel conversion
  • Identify drop-offs and optimize product pages, checkout flow, and UX
  • Improve onsite search, navigation, and personalization

5. Product & Merchandising

  • Lead product assortment planning for D2C channel
  • Optimize product categorization, bundling, and upselling strategies
  • Launch new products and ensure accurate content, pricing, and availability
  • Manage inventory visibility and demand planning with supply teams

6. Customer Experience & Lifecycle Marketing

  • Enhance end-to-end customer journey (pre-purchase to post-purchase)
  • Drive customer retention via CRM (Email, WhatsApp, loyalty programs)
  • Improve NPS, reviews, and customer satisfaction metrics
  • Work with customer support to resolve issues and drive insights

7. Cross-functional Collaboration

  • Partner with marketing, supply chain, customer service, and global ecommerce teams
  • Work with tech teams on integrations, site speed, and technical improvements
  • Coordinate with marketplace teams to avoid channel conflicts and ensure pricing parity

8. Data & Reporting

  • Track and report weekly/monthly performance KPIs
  • Generate actionable insights and recommend business strategies
  • Forecast demand and sales performance

About You:

Experience

  • 6–8+ years in ecommerce/D2C roles (preferably premium/lifestyle/consumer electronics)
  • Strong experience managing brand-owned websites

Core Skills

  • Strong understanding of ecommerce metrics (CVR, CAC, LTV, AOV)
  • Hands-on experience with analytics tools (GA4, Adobe Analytics, etc.)
  • Experience with CMS platforms (Shopify, Salesforce Commerce Cloud, etc.)
  • Data-driven decision making and strong analytical mindset

Behavioral Competencies

  • Ownership mindset with strong business acumen
  • Customer-first thinking
  • Ability to work in a fast-paced, matrix organization
  • Strong communication and stakeholder management skills

Preferred Qualifications

  • Experience working with premium or luxury brands
  • Prior experience in high-growth D2C environments
  • Knowledge of CRO tools and experimentation frameworks


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson

About Dyson

Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.

Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.

Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.

Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.

The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Singapore, SG
Year Founded
1993
Website
dyson.com
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