En Bayer, creemos que el trabajo debe tener sentido. Cada día, nuestros equipos avanzan hacia un futuro en el que «Salud para todos, hambre para nadie» esté al alcance de la mano, y cada puesto, desde el laboratorio hasta el terreno y la sala de juntas, nos ayuda a conseguirlo. Damos a las personas la autonomía para influir en los resultados, el apoyo para crecer a través de nuevas habilidades y experiencias, y una comunidad global en la que se valoran las diferentes perspectivas. Si quieres que tu trabajo cuente y tener el espacio necesario para dar lo mejor de ti, aquí lo encontrarás.
Develops and implements brand and product strategies to enhance market presence and drive sales within the organization. Analyzes market trends, consumer insights, and competitive landscape to identify opportunities for product development and positioning. Collaborates with cross-functional teams, including marketing, sales, and R&D, to define product requirements and ensure alignment with brand objectives. Manages the product lifecycle, from concept to launch, including pricing, promotion, and distribution strategies. Monitors and evaluates product performance, utilizing data-driven insights to refine marketing efforts and optimize brand visibility. Ensures consistent brand messaging across all channels and materials, fostering strong brand equity and customer loyalty.
Lead the growth of Crop Protection brands and portfolios through the point-of-sale channel (Local Dealers), translating brand and product strategy into a commercial and trade marketing proposition that increases distribution, availability, visibility, recommendation, sell-out, repurchase, and wallet share.
This role is responsible for aligning Brand, Trade Marketing, Sales, Sales Activation, Supply, Customer Analytics, Communications, Events, Agronomy, and agencies around a common objective: ensuring that the right points of sale have the right portfolio, sufficient inventory, strong technical and commercial arguments, visible materials, aligned incentives, and the tools to recommend and sell Bayer solutions to medium-sized and small farmers.
Período de aplicación: Del 03 al 17 de Noviembre del 2026 Código de referencia: 893524 División: Crop Science Ubicación: Ciudad de México Área funcional: Marketing Grado de posición: VS 1.3 Tipo de empleo: Permanente Tiempo de trabajo: Indeterminado
Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.
At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.
Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.
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