Job Description

Key Mission

- Owner of the online customer journey for the brand and to drive the EC CLTV mission

- Executes and actualizes the brand philosophy through building strong relationships with internal and external stakeholders

Key Job Accountabilities

- Driving force for the strategic key initiatives to drive CLTV and O+O

- Becoming the project manager for key projects such as subscription model enhancement (with the D2C team), call centre modernization (with the CS team), Line integration, Pull-up initiatives, Online eBA, etc.

- Key drivers for NPS and ongoing onsite improvements in collaboration with Web team, D2C team, system team

-Provide actionable insights from website analytics, KPI sheets, consumer database studies to drive business results (e.g. insight from A/B testing, UX study, NPS, VOC, and competitor monitoring)

KPI

- Subscription KPIs (Pull-up, retention, cross-sell, etc.)

- NPS

- Sales (MTD and Rolling)

- Key Strategic Projects (KPI will differ depending on project)

- Project management KPI (timeline and resource management)

- Collaboration with other teams (survey)

Must Have Aspects 必須項目

1 out of those listed below:

- CRM data analysis / strategy planning / activation skill (customer segmentation, loyalty programme, etc.)

- Experience in Marketing (Product Marketing / Brand Marketing)

- Experience in Digital Marketing (Advertisement, campaign, etc.)

*min. 3 years, ideally incl. CLTV analysis / planning

And

- Consumer Centricity mind-set / strong interest in Consumer Behaviour

- Agility to learn, comfortable in ambiguity, in fast-paced & entrepreneurial culture"

Preferred Qualifications 希望項目

-Consumer Centricity Mind-set / Strong interest in Consumer Behaviour

-Experience in FMCG, cosmetics or luxury commodities (fashion, jewellery etc.)

-International experience (academic or working experience) is a strong plus

-Data mining Skill

-Experience in Agency side is also a plus

-Japanese language at Native level, or JLPT 1/2, English at business level