AIA

CX and Service Designer

AIA  •  Commonwealth of Australia (Onsite)  •  2 days ago
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Job Description

BE THE DIFFERENCE
At AIA we do things differently to make a healthy difference in people’s lives. That difference starts with every individual at AIA. We provide an environment and culture that helps our people live well and enjoy a meaningful life, at work and at home. We’re serious about helping people live Healthier, Longer, Better Lives by encouraging them to make positive lifestyle changes one step at a time. If you want to make a healthy difference everyday - for yourself and others - then we want to hear from you.

The Opportunity:
As a CX & Service Designer at AIA, you’ll play a key role in shaping exceptional experiences for our customers, partners, and employees. You’ll champion human-centered design principles, lead end-to-end design processes, and ensure every interaction aligns with our strategic goals and customer needs. Working closely with business partners, you’ll help embed customer-led thinking across the organisation - delivering seamless, impactful, and consistent experiences that drive value and improve outcomes.

To do this successfully you will:

  • Lead the design of exceptional customer, partner and employee experiences through the creation of insight led current and future state end-to-end journey maps, that support the identification of customer pain points and unmet needs and surface the biggest opportunities to improve the customer experience across the value stages of the Learn, Buy, Service & Claim journeys in the Life, Health and Vitality business channels.
  • Support the Head of CX & Service Design to drive the development and articulation of the CX Vision, strategy and execution plans
  • Contribute to the AIAA Enterprise CX & Service Design Centre of Excellence to ensure consistency of artefacts and that initiatives are underpinned by HCD methodology that balances human insight with commercial drivers to design optimal, validated, profitable experiences that support our brand, CVP and Customer Experience promise
  • Ability to facilitate internal and external workshops as needed
  • Ensure success of Integration by working collaboratively with all partners to define, design and implement Best of the Best solutions.

Successful applications will have:

  • Degree qualification in relevant discipline
  • Experience in leading without authority in highly matrix organization – virtual cross functional Customer Champion teams
  • Proven success in defining and operationalising Design Thinking & HCD and Jobs To Be Done methodology.
  • Significant practical experience in one or more design disciplines (eg: Strategic Design, CX Design, Service Design or UX Design) and/or Business Process Analysis with a track record for driving change that has delivered step change customer growth outcomes.
  • Demonstrated experience in customer research and insights gathering and synthesis as well as presenting, communicating and facilitating research insights and design outcomes
  • Understanding of Behavioural Economics and how the apply to the development of journeys desired
  • Experience in Agile or Lean methodologies preferred
  • Experience working in complex services organization/s preferred. Financial services and insurance experience desired.

Why choose AIA:

At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

  • Access our training and development to build on your current skills
  • Career development through internal mobility opportunities
  • Work for a business helping millions of Australians and make a difference to someone’s life everyday
  • Access additional leave days a year to recharge and refresh yourself
  • Enjoy wonderful Health and Wellbeing initiatives that support you
  • Work with supportive and inclusive managers

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.

Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives. We are proud that this difference has been recognised in the 2024 ANZIIF awards by being named Life Insurance Company of the Year

AIA Financial Services is a subsidiary of AIA Australia.

AIA is different. Are you?

If you want to be part of an organisation that helps people live better every single day, apply via the link.

AIA

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Central, HK
Year Founded
Unknown
Website
aia.com
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