Job Description

Hiring: Specialist – App Campaign Operations & Journey Execution

Location: Johannesburg / Hybrid-3 days in the office
Contract: 3 Months independent Contract | 1 October – 31 December 2026
Experience: 3–4 years relevant experience

We are looking for a Specialist: App Campaign Operations & Journey Execution to support the centralized execution of approved CVM, Loyalty and App promotional engagements across multiple operating companies.

This is an execution-focused and process-driven role, responsible for campaign deployment, workflow administration, customer journey documentation, operational governance, testing support and execution reporting.

Key Responsibilities

• Execute approved CVM, Loyalty and App promotional campaigns.
• Configure push notifications, in-app messages, service notifications, loyalty communications and promotional messages
• Support customer engagement initiatives including feature launches, app updates, fraud and security communications, gamification and event-triggered engagement.
• Upload and validate audience files, including format and customer identifier checks.
• Manage campaign templates, schedules, approvals, test sends and deployment activities.
• Monitor campaign outcomes, failed messages, partial dispatches and execution anomalies.
• Document customer engagement journeys across onboarding, activation, app adoption, loyalty, retention, reactivation and promotional use cases.
• Maintain journey maps, communication flows, trigger points and operational dependencies.
• Develop and maintain SOPs, campaign checklists, operational guides and execution playbooks
• Maintain campaign logs, decision records, deployment evidence, sign-offs, UAT evidence and audit trails.
• Conduct pre-deployment checks and support UAT and release activities
• Log defects, track resolution and coordinate with Product, QA and Technology teams.
• Prepare weekly execution status reports and maintain campaign trackers.
• Participate in sprint planning, stand-ups, campaign readiness reviews, retrospectives, demos and showcases.

Requirements

Education:

• Bachelor's Degree in Marketing, Business Management, Commerce, Information Systems, Digital Marketing, Customer Management, Data Analytics or a related discipline

Experience:

• Approximately 3–4 years' hands-on experience in:
• Campaign Operations
• CRM Operations
• Mobile App Engagement
• Loyalty Operations
• Marketing Automation Execution

Technical & Functional Skills

• Hands-on experience configuring, scheduling, deploying and monitoring campaigns on customer engagement, CRM, mobile engagement, notification or marketing automation platforms.
• Experience with platforms such as:
• Flytxt Neon-dX
• Salesforce Marketing Cloud
• Adobe Campaign
• Braze
• MoEngage
• CleverTap
• Firebase Cloud Messaging
• HubSpot Marketing Hub
• Iterable
• Microsoft Dynamics 365 Customer Insights
• Comviva
• Experience managing audience uploads, campaign briefs, templates and campaign calendars.
• Experience with approval workflows, dispatch monitoring and post-deployment reporting.
• Experience documenting customer journeys, campaign workflows, SOPs, operational runbooks and governance records.
• Understanding of push notifications, in-app messaging, app promotional campaigns, loyalty communications and lifecycle engagement journeys

Key Competencies

We are looking for someone with:

• Strong attention to detail
• Excellent execution discipline
• Strong stakeholder coordination
• Quality assurance mindset
• Ability to work across multiple markets
• Strong documentation and organisational skills
• Ability to work in an Agile, delivery-focused environment