Job Description

To formulate and execute tactical customer value proposition strategies for the sub-segments within the Retail segment. The role is responsible for growing customer acquisition, engagement, revenue, and profitability through CX improvements, innovative propositions, partnerships, and customer-centric solutions aligned to segment needs.

Key Responsibilities

• Develop and execute the value proposition strategy for the relevant subsegment(s)/niche(s)
• Use customer, market, and competitor insights to identify and unlock growth opportunities and shape proposition design
• Drive acquisition, activation, retention, cross-sell, and engagement initiatives
• Manage the proposition lifecycle from design and delivery to optimisation and performance monitoring.
• Partner with Product, Digital, Sales, Analytics, Marketing, Risk, and Operations to deliver aligned customer solutions.
• Build partnerships that support the relevant subsegment(s)/niche(s)
• Manage and report on delivery plans, budgets, business cases, and return on investment
• Track proposition performance, customer behaviour, profitability, and management information

Minimum Requirements

Qualifications

• Bachelor's Degree in Commerce, Business Management, Marketing, Economics, or related field
• Honours Degree advantageous.

Experience

• 6 to 8 years' experience in Product Management, Proposition Management, Customer Strategy, Digital Banking, Marketing, Retail Banking or Insurance
• Experience managing entry or mass-market propositions preferred
• Understanding of the retail segment customer preferred

Competencies

• Strategic Thinking
• Commercial Acumen
• Customer Focus
• Insight & Analytics
• Proposition Management
• Product Innovation
• Revenue Growth
• Financial Management
• Influencing

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Important Closing Date Note

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

10/11/26

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.