Job Description

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Devise business Plan based on consumer behavior (product analysis based on pay-type, user & usage planning, revenue planning based on device, location, etc.)

• Identify new customer engagement and revenue opportunities and coordinate with relevant stakeholders to meet customer’s perceived and existing needs in line with overall customer value management strategy

• Plan, Strategize and implement the corrective measures based on collecting feedback through Voice of the customer, market research and customer Care

• Drive adoptions of internal Digital assets and external digital services (Streaming, Gaming etc.) to build a more loyal customer base in the long run.

• Gamify customer experience in the app utilizing different tools, to ensure better customer stickiness and more value extraction in the long term.

• Identify development needs in app and in channels to deliver innovative campaigns and features, ensure execution collaborating with relevant Technical and cross functional teams and vendors.

• Design AI/ML models collaborating with cross functional teams to predict churn, retention, value upgrade or downgrade and other parameters and design effective plans to drive positive business impact

• Effectively capitalize different channels and touchpoints in and outside app

• Monitor overall GTM execution of the campaigns launched and measure, track and report on all campaign results and financial impacts of key initiatives

• Study and analyze different innovative customer value management global practices, different charging campaign management platforms and come up with innovative contextual campaigns utilizing different available features and attributes within the capability.

• Work with Business Analytics teams to gather analytics on customer segments and behaviors and turn the analytics into actions to ensure relevant customer engagement programs with sensible pricing and campaigns strategies.

Academic Qualification

• Bachelor’s degree in business / engineering / any other field

Job Experience Required

• 3 to 6 years of relevant experience in managing Telco or Digital products, and portfolio P/L management.

Required Capabilities

• Experience in pricing and product design.

• Good understanding of the telecommunication industry, digital market landscape and environment

• Sound knowledge in AI, machine learning, prediction models, platform management, troubleshooting.

• Good analytics and problem solving capability

• Strong knowledge in channel resources management

• Strong understanding of customer and market dynamics and requirements

• Good commercial acumen

• Understanding and knowledge of the telecommunication, OTT, AI and Digital products and services

• Knowledge on product innovation, conceptualization, designing & development

• Market and consumer insights

• Knowledge on Project management

• Basic Stakeholder management and negotiation skill

• Data analysis ability

• knowledge on customer lifecycle management

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country.
Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape.
At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.