Job Description

Key Responsibilities

• Own day-to-day execution of LinkedIn content and campaigns, including development of posts, newsletters, and targeted outreach initiatives to drive customer engagement and increase visibility of products and solutions
• Identify and manage participation in industry benchmarks, analyst evaluations, and external rankings (e.g., Gartner) to strengthen competitive positioning
• Guide Product Line and Engineering teams in developing customer value narratives, including case studies, technical content, industry articles, and participation in external media (e.g., webinars, podcasts)
• Partner with Corporate Marketing to develop, refine, and deliver customer-facing content and campaigns, providing business context, technical input, and direction to ensure accuracy and relevance
• Work closely with a team responsible for content creation, customer-facing materials, and communication execution, providing guidance on output and creative direction
• Support Sales, Product Line, and Operations in the creation of high-quality proposals, presentations, and customer engagement materials that reinforce value and differentiation
• Ensure value-focused sales and customer-facing materials are current, accessible, and effectively utilized across the business unit

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 5 years of experience in commercial enablement, B2B marketing, or customer-focused communications roles
• Experience leading or mentoring team members, with the ability to guide content development and cross-functional initiatives
• Strong ability to translate technical concepts and data-driven insights into clear, customer-focused messaging and materials
• Experience working cross-functionally with Sales, Product Line, Engineering, Operations, and/or Customer Success teams
• Demonstrated experience supporting digital engagement efforts, content development, or customer-facing communication strategies
• Strong writing, communication, and project management skills, with attention to detail and ability to manage multiple priorities