Job Description

What you do

• Define and execute the customer value management strategy — aligning segmentation, retention, and growth initiatives with the Bank's commercial priorities
• Build and maintain a Customer Lifetime Value (CLV) framework, using it to prioritize resources and guide strategic decisions across segments
• Design retention and loyalty programs targeting high-value customers and those at risk of churn — measuring impact and iterating based on results
• Identify cross-sell and up-sell opportunities by analyzing customer behavior, product usage, and life-stage triggers — partnering with product and sales teams to deliver relevant offers
• Lead customer segmentation efforts combining quantitative analysis with commercial judgment to create actionable, business-relevant customer groups
• Own and report on key performance metrics: revenue per customer, churn rate, product penetration, NPS, cross-sell conversion, and share of wallet
• Collaborate with the Sales & Partnerships, Products, and Branch Network Support directorates to ensure CVM initiatives translate into frontline execution
• Work with IT and CRM teams to define system requirements for personalized communications and campaign automation
• Present insights, business cases, and strategic recommendations to senior leadership

What you bring

• 5+ years of experience in banking or financial services in roles combining customer strategy with analytical thinking (CRM, marketing, product management, or business development)
• Strong commercial orientation — you understand how customer insights connect to P&L outcomes
• Experience building or managing customer segmentation, retention programs, or lifecycle campaigns
• Analytical confidence — comfortable working with data, dashboards, and KPIs to drive decisions; experience with BI tools (Power BI, Tableau) or CRM platforms is a plus
• Ability to translate complex data into clear business narratives for diverse audiences — from branch teams to the Management Board
• Proven cross-functional collaboration skills — you bring people together and drive alignment across teams
• Strategic thinking paired with execution discipline — you set direction and deliver results
• Fluent in Bulgarian and English (working level)
• Degree in Business, Finance, Marketing, Economics, or a related field; Master's degree is an advantage

Nice to have

• Hands-on experience with advanced analytics, SQL, or customer modeling tools
• Background in consulting, digital transformation, or customer experience design
• Familiarity with predictive analytics or machine learning concepts applied to customer management

What we offer

Money

• Annual performance-based bonuses

• Free employee share + stock purchase plan

• Preferential pricing on Allianz products

• Additional pension

• A discount network with 50+ sites

Time

• Hybrid work model

• Extra day off every 5 years of service

• Additional day off - Allianz Family Day

Health

• Free medical insurance

• Special price for Multisport Card

• 24/7 mental health support

Career

• Career development, digital learning & international mobility.

• Opportunities across insurance, asset management & banking within Allianz Group.

• Great Place to Work & EDGE certified environment.

• Fresh fruit and free coffee in the office

• Off-site location in the mountains

• Corporate teambuildings

104927 | Marketing & Design | Management | Non-Executive | Allianz Bulgaria | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us Let's care for tomorrow.