At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.
Develop and lead enterprise-wide Customer Value Management (CVM) strategy across Mass, Internet, Digital, and High-Value segments to drive customer retention, engagement, revenue growth, and lifecycle optimization.
Build data-driven customer segmentation, predictive analytics, churn forecasting, and behavioral models to identify growth opportunities, improve retention, and maximize customer lifetime value (CLV), including low utilized site monetization.
Drive end-to-end CVM portfolio management including BTL campaigns, churn prevention, reactivation, upsell/cross-sell initiatives, contextual marketing, and revenue stimulation programs across voice, data, and digital services.
Lead strategic growth initiatives for digital platforms and services including MyBL App, Toffee, MFS channels, streaming, gaming, and other digital ecosystems to accelerate customer adoption and monetization.
Formulate and execute sustainable 4G and Internet CVM strategies focused on subscriber growth, ARPU enhancement, device penetration, digital migration, and multi-play revenue expansion for both Consumer, B2B and Postpaid segments.
Own High-Value (HV) customer management strategy including customer engagement, tier-based value propositions, retention frameworks, etc.
Develop and implement customer expansion (acquisition, MNP) and retention strategies by leveraging advanced analytics, market intelligence, campaign ROI tracking, and customer insights to improve product penetration and reduce churn.
Collaborate with Technology, BSM, Analytics, Product, Digital, and external partners to enhance campaign management capabilities, real-time engagement platforms, contact policies, and customer communication frameworks.
Build and lead a high-performing CVM team by driving capability development, strategic thinking, commercial acumen, innovation culture, and cross-functional collaboration to achieve organizational growth ambitions.
Academic Qualification
Business graduate/Engineer and MBA, preferably with major in Marketing.
Job Experience Required
Required Capabilities
Outstanding commercial management skills, numerate, analytical
Demonstrated leadership of an established and successful CVM function in a company recognized as leader in CBM
Expertise in CVM methodology, principles, capabilities, and techniques
Ability to create, lead and inspire high-performing teams
Prior experience of mobile industry prepaid base management i.e. inactivity management, multi-SIM, engagement techniques & most optimal channels
Disciplined detail-oriented style, combined with ability to simultaneously work at a strategic level.
Extensive experience in managing customer analytics and business intelligence projects and initiatives.
Comprehensive familiarity with competitive environment, market trends and consumer mindset
Must have superior stakeholder management skills with focus on Leadership and team management skills.
Experience in delivering out of the box campaigns that will enrich customer experience and will increase Customer Lifetime Value and Revenue.
Able to analyze data from different statistical models
Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country.
Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape.
At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.
Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.
Launched in February 2005, with over 41 million subscribers over a decade, Banglalink was the catalyst in making mobile telephony an affordable option for consumers in Bangladesh. The initial success of Banglalink was based on a simple mission: “Bringing mobile telephony to the masses”.
Fueled with the strong core values of Customer-obsessed, Entrepreneurial, Innovative, Collaborative & Truthful, Banglalink is now working relentlessly to bring digital world to every customer to build a true digital Bangladesh, moving away from the traditional mobile operator to a tech company.
With customer experience being Banglalink’s core focus, digitalization has become a necessity to update the way customers engage, communicate, operate, and offer services from traditional way of business to Digital/Online.
Banglalink provides equal opportunities to employees and has always shown zero tolerance for any non-compliance activity. Banglalink’s HQ became the first certified Green Office by World Wide Fund for Nature (WWF) in Bangladesh. The company has relatively a flat organization which enables employees to collaborate and work closer across the organization.
Banglalink Digital Communications Limited is a fully owned company of Telecom Ventures Ltd. which is a 100% owned subsidiary of Global Telecom Holding. VEON owns 51.9% shares of global telecom holding following a business combination in April 2011, between VEON ltd. (then VimpelCom) and wind telecom s.p.a. VEON is a NASDAQ and Euronext Amsterdam-listed global provider of connectivity, with the ambition to lead the personal internet revolution for the 240 million+ customers it currently serves, and many others in the years to come. It offers services to customers in 12 markets including Russia, Italy, Algeria, Pakistan, Uzbekistan, Kazakhstan, Ukraine, Bangladesh, Kyrgyzstan, Tajikistan, Armenia and Georgia. VEON operates under the “Beeline”, “Kyivstar”, “WIND”, “Jazz”, “banglalink”, and “Djezzy” brands.
