Job Description

Rockstar is recruiting for an early-stage technology company building the operating system for independent primary care. They give Nurse Practitioners (NPs) everything they need to start and run their own practices — from billing and insurance infrastructure to AI-powered workflow automation. They are positioned to be the fastest growing in-person primary care company ever. The company was co-founded by Lava Sunder and Anne Gifford and has raised a Series A backed by top investors, as well as the founders of DoorDash, Commure, Grow Therapy, Kindred, Culdesac & more.

About us

The company is an early-stage technology company building the operating system for independent primary care They give Nurse Practitioners (NPs) everything they need to start and run their own practices — from billing and insurance infrastructure to AI-powered workflow automation.

They’re positioned to be the fastest growing in-person primary care company ever

The company was co-founded by Lava Sunder and Anne Gifford and has raised a Series A backed by top investors, as well as the founders of DoorDash, Commure, Grow Therapy, Kindred, Culdesac & more.

About the Role

At the company, they’re building something fundamentally different a network of hyper-local, independent, in-person primary care practices powered by modern technology This is a completely new model of care Today, 88% of patients prefer a provider powered by this platform vs. elsewhere, and patients return at 2× the national average - not because of marketing, but because the experience actually works

That foundation creates a unique opportunity When patients trust their provider and keep coming back in-person, there’s a wide surface area for growth, from follow-up care and longitudinal programs to longevity care to new services like cash and wellness products, better retention loops, and entirely new ways of engaging patients.

This role is about unlocking that

As the Practice Launch Manager, you’ll own the end-to-end process of launching new nurse practitioner practices on the platform.

What you’ll work on

• Own the full launch lifecycle You'll guide NPs from signed contract through their first weeks of seeing patients
• Guide new providers through EHR setup, scheduling configuration, and ZocDoc activation, coordinating with external partnerships to ensure a seamless launch.
• Conduct launch readiness checks and troubleshoot issues before go-live
• Serve as the primary point of contact for providers during the launch window, available and responsive via phone, text, and email.
• Coordinate with credentialing, billing, and operations teams to ensure pre-launch checklist is complete.
• Manage a rolling pipeline of provider launches, tracking milestones, deadlines, and blockers.
• Refine the launch playbook Document and identify bottlenecks and build repeatable processes
• Coordinate with credentialing, billing, and operations teams You will ensure all pre-launch requirements are met on time
• Provide coaching and direction for new providers Support them on early practice-building strategies, including follow-up scheduling, appointment availability optimization, and patient communication
• Report on launch metrics Time to first appointment, credentialing cycle time, early appointment volume and flag at-risk launches

This is a high-ownership, 0-to-1 role If you thrive in ambiguity, love wearing multiple hats, and want to make a real impact in healthcare without corporate bureaucracy, this is for you.

What you’re like

• You're empathetic and emotionally intelligent, able to steady first-time practice owners through the uncertainty of launching a business.
• You have a high degree of autonomy and the ability to scale from 10 to 1000
• You’re excited to work directly with providers
• You have 4–6 years of experience in a high-slope environment (e.g., early-stage startup, top-tier consulting firm, or general high-performing environment) OR you are a clinician turned operator
• You're a natural project manager who can track 20+ launches at different stages without dropping details
• You're comfortable with technology and quick to learn new systems (EHR platforms, scheduling tools, CRMs).
• You thrive in fast-moving, early-stage environments where processes are still being built.
• You're energized by checking things off a list and making sure nothing falls through the cracks
• You thrive on a team and are naturally collaborative
• You enjoy working in-person (our office is in Santa Monica, CA); you either live in LA or are excited to move to LA

What would set you apart

• You’re excited by the idea of creating more independent medical providers
• You’re excited about emerging wellness trends, but bring a thoughtful, evidence-driven approach
• You've managed onboarding, implementation, or launch workflows in a healthcare or health-tech setting
• You’ve built or scaled something from 0→1 (product, brand, channel, or company).
• You care deeply about building something patients actually trust
• You have experience with clinic operations, telehealth workflows, EHR integrations, or building internal tools for small teams
• You have familiarity with credentialing, insurance paneling, or practice setup logistics

Benefits

• Competitive salary & equity compensation
• Top-tier health and dental
• Health & wellness stipend
• Eligible to participate in company-sponsored 401(k) plan

What they're like

You’re joining an early-stage company - it’s important to learn more about what they're like!

They're a small team with high ownership and high autonomy They are motivated by the providers they get to know, and the patient lives they impact

They love celebrating when one of their providers hits a patient growth milestone, when they see a stellar review written by a patient who finally feels listened to, or when they ship a quick feature request that a provider has (their fastest time from request → live was 12 minutes!)

They use best-in-class tools to move fast and punch above their weight, and the work they do has a direct, tangible impact on people's health and lives, and they feel that every day.

Lastly - one of their team values is "Life is short - it's OK to laugh" Whether it's late-night team dinners, mini golf, or just jamming on new ideas for their providers - they work hard and have fun doing it