We are seeking an experienced Customer Segments Manager to support the development and execution of customer-centric growth strategies within the Personal Banking portfolio. This role focuses on accelerating acquisition and engagement within a priority segment— Newcomers to Canada—through affiliate referral models, sponsorships, and large-scale community events.
The successful candidate will partner closely with cross-functional stakeholders across Marketing, Analytics, Sales, Legal, Compliance, and Branch teams, as well as external community organizations and influencers. This is an ideal opportunity for a strategic, execution-oriented professional with strong experience in customer segmentation, partnerships, and event-driven growth initiatives within banking or customer-focused industries.
Location: Toronto, ON (Hybrid – 2–3 days in office)
Contract Length: 2 Years
Hours: 9 AM–5 PM EST
Pay Rate: $44/hour
RESPONSIBILITIES
Lead the development and execution of affiliate referral models, sponsorships, and community-based partnerships to drive growth within the Newcomers to Canada segment.
Identify, evaluate, and execute compelling partnership opportunities that provide meaningful value-adds to customers and support acquisition and activation goals.
Act as strategy lead for sponsorship proposals and on-the-ground community events, ensuring alignment with brand, marketing, legal, and compliance guidelines.
Build and execute activation strategies for events in collaboration with Marketing, Legal, Compliance, Customer Analytics, Sales, and external partners.
Support branch teams at community events, including preparation of proposals, pitch decks, and in-field execution support.
Develop and maintain a segment knowledge bank and serve as a subject matter expert for end-to-end event coordination and segment strategy.
Partner with Marketing, Customer Analytics, Customer Care, and Sales teams to analyze performance data and identify key drivers of conversion, product adoption, retention, and cross-sell.
Monitor performance and report on event-driven acquisition results, KPIs, and ROI, advocating for appropriate resource prioritization.
Conduct ongoing competitive analysis of group banking and community events to assess positioning, pricing, strengths, and gaps.
Identify and promote best-in-class customer communication and cross-sell practices to inform broader segment strategy.
Develop clear, compelling strategies and presentations that influence cross-functional leaders and align stakeholders around shared objectives.
Drive innovation and continuous improvement in the evolution of the customer segment program.
Articulate program strategy, outcomes, and insights to senior stakeholders on a regular basis.
QUALIFICATIONS
Required:
5–7 years of experience in Strategy, Consulting, Product Management, or customer-focused roles, preferably within banking or financial services.
Experience working within the banking industry; branch experience is a strong asset.
Proven experience leading events, developing strategies, managing partnerships and/or sponsorships, and working with both internal and external stakeholders.
Strong leadership, communication, and stakeholder management skills.
Demonstrated ability to influence and lead cross-functional teams in complex environments.
Experience acting as a change agent, with resilience in the face of ambiguity or evolving priorities.
Strong background in customer segmentation, customer intelligence, and market research.
Advanced quantitative and analytical skills, with the ability to translate insights into actionable strategies and tactics.
Strong organizational skills with the ability to multitask and manage competing priorities in a fast-paced environment.
Advanced proficiency in MS Word, Excel, and PowerPoint.
Preferred:
Excellent relationship development and management skills.
Strong prioritization and time management capabilities.
Collaborative, team-oriented, and flexible working style.
Results-driven, self-motivated mindset with a commitment to excellence.
Advanced PowerPoint storytelling and Excel-based analysis skills.
Post-secondary degree in Business, Marketing, Finance, Strategy, or a related discipline.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.
We may use AI-assisted tools to support administrative aspects of our recruitment process. All candidate evaluations and hiring decisions are made by humans
Releady (REL-uh-dee) is a diverse and women-owned firm that provides technology, engineering, data, digital, marketing, and creative talent solutions. We're passionate about making genuine connections, finding innovative strategies, and adding a personal touch. We develop customized solutions that meet clients’ specific requirements and exceed expectations.
At Releady, our diverse community, clients, and consultants aren’t just important—they’re at the core of who we are. Our drive is fueled by a culture that embraces diversity, is rooted in purpose, aims for inclusive growth, and is unwaveringly committed to impactful results.
We're excited about the possibility of partnering with you. Whether seeking innovative solutions for your business or exploring the next big step in your career, Releady is here to guide you.
Interested in joining our team? Our workplace policy embodies trust & innovation. We fully embrace remote work, viewing it as more than just a convenience-it's an affirmation of autonomy & flexibility. Our approach is built to reimagine work, enabling a culture that values individual well-being while driving collective goals!
