Job Description

Customer Marketing Specialist

Department: Communications

Employment Type: Full Time

Location: London - UK

Shape the Future of Work with Eptura
At Eptura, we're not just another tech company—we're a global leader transforming the way people, workplaces, and assets connect. Our innovative worktech solutions empower 25 million users across 115 countries to thrive in a digitally connected world. Trusted by 45% of Fortune 500 companies, we're redefining workplace innovation and driving success for organizations around the globe.



The Customer Marketing Specialist plays a key role in driving customer retention, expansion, and advocacy through the execution of targeted marketing tactics and campaigns. This role supports the ongoing engagement of existing customers, helping strengthen relationships, reinforce brand credibility, and unlock additional recurring revenue opportunities through cross‑sell and upsell initiatives.

Responsibilities

• Execute cross‑sell and upsell marketing initiatives designed to increase recurring revenue within the existing customer base.
• Implement customer marketing plans to support retention goals, including re‑engagement of at‑risk or lapsed customers.
• Maintain the customer marketing calendar and manage customer communications such as newsletters, surveys, nurture campaigns, event communications, and engagement programmes.
• Project manage the development of customer advocacy assets, including reviews, references, referrals, testimonials, and case studies.
• Monitor and respond to customer reviews posted on public review platforms and app stores in a timely and professional manner.
• Collaborate closely with internal teams to support the delivery of in‑person and virtual customer events, including webinars, roadshows, workshops, and customer programmes.
• Ensure customer messaging aligns with the company’s brand and positioning, reinforcing thought leadership within the market.
• Track, analyse, and report on the performance of customer marketing initiatives, continuously optimising programmes against objectives, timelines, and budgets.

About You

• Highly organised and detail‑oriented, with strong planning, prioritisation, and time‑management skills.
• Confident communicator with the ability to build strong working relationships across teams.
• Comfortable managing multiple projects simultaneously while working to tight deadlines.
• Proactive, adaptable, and able to work effectively in a fast‑paced marketing environment.
• Analytical mindset with a focus on measurement, optimisation, and continuous improvement.

• 2+ years’ experience in a marketing role, ideally with exposure to customer or lifecycle marketing.
• Working knowledge of marketing automation platforms, content management systems, and webinar tools (e.g. HubSpot, Marketo, Salesforce, GoToWebinar).
• Bachelor’s degree (or equivalent experience) in Marketing, Business, or a related field.

Benefits

• 25 Days Holiday
• Additional Company Holidays throughout year
• Contributory Pension
• Life Insurance (DIS)
• Flexible Work Options

Eptura Information

• Follow us on Twitter | LinkedIn | Facebook | YouTube
• At Eptura, we believe strong teams are built through collaboration, flexibility, and a range of perspectives grounded in skill and experience. We strive to create an environment where people can do their best work, contribute meaningfully, and grow alongside our business.