Job Description
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
The International Demand Generation team is responsible for driving programs that influence our bottom line, through our customer, partner and prospect audiences. The Customer Marketing Programs Manager, EMEA is a full-time role based in our office in Reading, UK, reporting to the Senior Director, Demand Generation International. This role is responsible for creating marketing programs to increase retention and drive customer growth. You will work cross-functionally with Marketing, Sales, PMM and Customer Success teams to reduce customer churn and identify areas for product expansion within the Barracuda install base. Strong communication, program management skills and the ability to create relevant messaging across different personas and buying stages will be key to achieving successful results. The right candidate possesses a unique blend of customer marketing programs, customer journey understanding, and B2B experience.
This is a fixed term position, maternity cover, full time for 6 months.
What you’ll be working on
Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
Analyzing, interpreting, and reporting on customer behavior, segmentation, churn, and retention data to build strategy and to maximize pipeline generation.
Building, executing and optimizing integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
Localizing and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
Creating customer marketing content and campaigns in multiple languages.
Tracking and reporting on campaign performance.
What you bring to the role
5 years of experience within a related marketing role.
Experience in working with content and localization processes.
Experience working with metrics and in process-driven environments.
Excellent collaborative approach to build relationships across functional teams
Excellent written and oral communication skills.
Exceptional project management skills, and the necessary judgement to prioritize in a dynamic and frequently changing environment.
Experience with Microsoft Office products and SFDC.
Experience with a Marketing automation platform such as Marketo, is an advantage.
Bachelor’s degree, or equivalent experience.
What you’ll get from us:
A team where you can voice your opinion, make an impact, and where you and your experiences are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
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