Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world-class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown.
As the Customer Marketing Manager for the TAL region (Tunisia, Algeria, and Libya), you will be responsible for designing and implementing growth initiatives and marketing campaigns. You will lead the process from development to implementation, defining the WHAT (offer), WHO (target groups), and HOW (messages and touchpoints) to meet annual sales and market share objectives.
Key Accountabilities:
Campaign Design & Execution: Lead the reflection and development of sound marketing campaigns to maximize market penetration. Address Customer Target Groups (CTG) with differentiated offers and adequate messaging.
Growth Initiatives: Lead and implement growth initiatives derived from the 5-year plan, orchestrating coordination among Portfolio Leads, Sales, CPD, and Regulatory teams.
Market Insight: Act as the "voice of the market" by continuously analyzing CTG pain points and desires to adapt approaches and build effective crop campaigns.
Grower Program Offers (GPO): Own and frame the content of campaign marketing and GPOs, ensuring they address grower needs and provide competitive advantages.
Performance Monitoring: Monitor campaign progress against KPIs, including market share (MS) gain, CTG profiling, and the effectiveness of PULL activities.
Stakeholder Collaboration: Work closely with Sales teams to ensure alignment on P&L strategy and interact with channel partners (distributors, retailers) to ensure effective brand launches.
Digital Integration: Collaborate with Digital Innovation and communication teams to ensure effective event management and adapted digital flows for customers.
Qualifications
Critical Knowledge:
Education: Bachelor’s degree in Marketing, Agronomy, or Business Administration (MBA preferred).
Technical Skills: Deep understanding of crop agronomy (crop cycles, resistance management, application technologies).
Marketing Expertise: Strong grasp of marketing mix principles, segmentation, business strategy development, and financial analysis.
Systems: Familiarity with CRM and internal systems such as Salesforce.com and AnaPlan (I-Plan).
Critical Experience:
Industry Background: Minimum of 5 years of marketing or sales management experience within the agrichemical business industry.
Regional Expertise: Deep familiarity with the North African business environment (specifically Tunisia, Algeria, and Libya).
Project Management: Proven track record in managing complex projects, influencing stakeholders, and leading change.
Critical Leadership Capabilities:
Ability to communicate with impact and lead change.
Capability to manage for performance and collaborate across functional boundaries.
Analytical thinking and sound project management skills.
Location: Algiers, Algeria. Geographic Scope: Tunisia, Algeria, Libya.
Financial Dimension: Responsibility for a $36m portfolio.
Reporting Line: Reports to the Marketing & Business Sustainability Head, NWA.
Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. Syngenta is part of Syngenta Group with 53,000 people in more than 100 countries and is working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan we are committed to accelerating innovation for farmers and nature, striving for carbon neutral agriculture, helping people stay safe and healthy and partnering for impact. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta.
