About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Role
As a Customer Activation Manager, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition.
This role has direct responsibility for all activation within your customer & brand alignment. You will be working with field, national & wholesale commercial teams and alongside the Shopper Marketing brand teams to deliver outstanding activation.
Top Accountabilities:
To build an activation plan for our key brands & customers.
To project handle the implementation of all the key platforms & activations within your customer alignment.
To be the activation lead from a channel & customer lenses for your brand alignment.
To develop and complete shopper marketing activities that make our brands show up admirably to customers & consumers.
Project-handle the detailed delivery of all assets and tools to deliver excellent activation for key brands and customers
Handle activation agencies to develop and complete execution of shopper marketing programme
Set activation critical metrics for all shopper marketing activation, monitor and course accurate
Efficient manage of the budget for point of purchase activation
To conduct activity M&E to ensure we are constantly improving our plans to drive greater return on investment
About you
Ideal experiences / Qualifications / capabilities:
3 to 5 years Internal or external experience as Sales or Marketing Executive equivalent
Ideally On trade experience
Project Management, Analytical and core selling skills
Time management & prioritisation skills
Can build powerful relationships and work collaboratively within a team
Problem solver & solution-based excellent teammate who can take care of ambiguity & adapt quickly
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Modern work life balance policies and wellbeing activities.
Comprehensive health insurance for you and your family.
Employee Assistance Programme (VivoFácil).
Lunch vouchers.
Annual bonus dependent on performance.
Subsidized gym.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Regular
Primary Location:
Lisbon
Additional Locations :
Job Posting Start Date :
2026-05-27
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
