Job Description

The Customer Marketing Manager will be responsible for leading Category and Customer marketing through cross-functional partnership, market partner inputs and a focus on customer-centricity and insight-led thinking. He/She will be leading all trade activation of demand generation programs, in-store presence, category development initiatives across the IO and KA channel. This role requires active customer engagement both at HQ and store level to elevate our partnership with customers through customer centric value proposition to influence both buy-in of our customers and drive proper execution of our category strategy.

Financial

• Achieve revenue targets.

• In conjunction with the Key Account (KAM), plan and monitor marketing rebates and marketing key account investment within the allocated KAM budget.

Category & Customer

• Builds a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that inform the development of CV customer marketing strategies and programs, and influence product marketing, marcom, and professional affairs plans.

• Develops and maintains strong relationships with CV’s customers to achieve mutually beneficial business outcomes based on a rich understanding of customers’ priorities.

• Conducts and contributes to agreed market research to build category and customer insights to inform channel and customer strategies to win market shares in the respective markets.

Strategy and Planning

• Leading the Long-Range Strategic Planning (LRSP) input, including portfolio and pricing development over the LRSP horizon in close collaboration with the commercial team, regional team and Global Key Accounts

• Drives, in partnership with the KAM, the channel annual account planning process to align CV and account strategies and ensure cross-functional alignment on customer strategies and plans for new and existing products.

• Partners the commercial team to create meaningful Joint Business Plans (JBP) that elevate our partnership with the customers.

• Develops and aligns the annual customer business program calendar and budget; to provide input to brand, professional affairs & marketing budgets, as appropriate.

• Responsible in conjunction with Head of Marketing, SEA for the initiation and facilitation of relevant products through the EQMS (NPLCO) System.

• Responsible for the pricing and communication of private label products and contributes as a member of the annual pricing review committee.

• Manages relevant elements of CV marketing asset approvals process EQMS (AGILE) to ensure that market-facing collateral is compliant with medical device regulations and CV standards.

Execution and Analysis

• Coordinates cross-functional teams to drive achievement of customer account plans with stakeholders including sales, sales support, marketing administration, supply chain, finance, and customer service.

• Participates and contributes to customer account business reviews, both internally and with customers.

• Develops and tracks success metrics of account marketing programs, promotions, and activities, and recommends actions to optimise operating expense effectiveness and ROI.

• Prepares high-quality presentations, proposals, plans, and contact reports as necessary.

Teamwork

• Collaborates with CVI global customer marketing teams to ensure an aligned approach with global customers and enables the sharing of key learnings, success stories and best practices.

• Partners with CV’s marketing, Commercial Operations, Professional Affairs and Sales for the ongoing creation and execution of customer plans; to deliver improved customer and stakeholder experiences with CV marketing initiatives, and to deliver measurable business wins.

• Builds a collaborative partnership with CV’s sales organization (key accounts and field sales) that enables alignment on customer strategies and programs to achieve CV’s commercial objectives, while minimizing channel friction.

• Share customer insights through relevant meetings and platforms.

Knowledge, Skills and Abilities:

• Strong project management and organisation skills.
• Hands-on go-getter, willing to roll up sleeves and personally act to drive success.
• Ability to manage and influence diverse, remote and cross-functional teams inside & outside of CV.
• Superior influencing and relationship-building skills, both with customers and internal stakeholders, which allow the achievement of strategic and business goals.
• Excellent written, oral and presentation skills. Prior experience developing and presenting trade presentations and account planning tools and templates.
• Excellent applied qualitative and quantitative analytic skills.
• Experience in managing advertising, promotion, and other marketing vendors.
• Experience with CRM, marketing automation and sales enablement platforms such as SFDC and Showpad
• Experience with business intelligence and analytics tools such as Tableau.
• Proficiency with office software including Microsoft Office and Outlook
• Capable of performing a light physical effort to fulfil job requirements.

Work Environment:

• Malaysia Office-based with some travel to other CVMY locations, customer sites and industry events.

• Sedentary to light physical effort necessary as required.
• There will be extended periods of sitting and using a computer.
• Diverse and collective workforce

Experience:

• Minimum of 3 to 5 years of Customer Marketing experience in a similar role.
• Consumer Packaged Goods, customer marketing would be a plus.
• Experience working with “big box” retailers for a B2B2C product portfolio preferred.

Education:

• Bachelor’s degree in Marketing or related field.