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Quote from Hiring Manager
Brown-Forman GTR supports our highest ambition of Nothing Better in Market with a unique space, mindset and time that enables deeper connection and meaning with our unique portfolio.
The Travel Retail Channel is one of the most dynamic and resilient retail environments where the super premium + offering shines and is king.
The GTR Customer Marketing is a passionate, multicultural and experienced team who collaborate everyday with cross-functional teams to enrich the traveler’s journey through an elevated brand & shopping experience.
This role embraces Trade Marketing planning and execution responsibility to ultimately deliver sustained material brand growth across the entire portfolio. We are looking for a unique individual that can manage through ambiguity to deliver projects as planned with support from other functions within the organization.
Meaningful Work from Day One
As Customer Marketing Manager you act as a vital bridge between brand strategy and commercial execution. The role embraces planning, targets setting and monitoring, brand championship, excellence in winning at point of purchase, cross functional collaboration and agility across the full portfolio, over 4 channels and big global customers based in Europe.
The role includes support to key account managers and Trade Marketing planning responsibility to ultimately deliver sustained brand and business growth.
What You Can Expect
Manage the Customer Marketing Planning in Europe, Middle East, Africa and India
Responsible for the EMEAI customer marketing planning and implementation; define the annual trade marketing plan for B-F Brands, setting the KPI’s & planning in collaboration with Marketing and Commercial team.
Trade show attendance and Customer meetings: serve as “face of the brand” and leader in establishing productive relationships with customers through various meeting formats, including trade shows.
Work with agencies and suppliers of promotion items, merchandising units and promotions to ensure timely implementation.
Coordinate goals setting and measurements to ensure goals are achieved throughout both physical and digital connections with traveller / shopper: reach, impression, engagement, trials, volume uplifts.
Strategic thinking, evaluation and recommendation: the EMEAI Customer Marketing Manager actively participates in the brand’s strategic plan by analyzing past activation programs, sharing his recommendations and optimization, maximizing ROI and brand equity building.
Proficient suggestions to support synergies in the GTR region or with B-F Local Economies.
Trade Marketing Plans Implementation for the Region
Define, manage, and follow up annual activation plan, working in close contact with Sales, Marketing, Commercial, Finance departments, and leading external agencies.
Following airport and channel prioritization, be responsible of the excellence of execution for all activations.
Drive continuous evaluation & improvement plan with relevant KPIs, documented and shared with relevant partner.
Responsible for budget, budget allocation & tracking: A&P EMEAI budget management.
Collect & share competitor’s activations, best practices.
Be a cornerstone player of the omnichannel brand physical presence : Activation / organizing programs at the PoP.
Lead and develop the team
Management of the EMEAI Customer Marketing Team (2 persons).
Handle team professional growth, sets up tools and processes that will invite continuous performance improvement.
Act as a role model of B-F values and culture, create diverse and inclusive environment.
Manage the Customers’ digital ecosystem planning
Lead the planning related to the Customer’s Digital Ecosystem.
Leverage the full extent of the customer’s digital solutions to address the regional communications objectives.
Properly measure, evaluate and optimize all digital campaigns working closely with the GTR IMC Manager.
What You Bring to the Table
A Bachelor's Degree and 5+ years of brand or trade marketing experience.
Strong analytical skills, organization and project management skills, with a demonstrated ability to work on projects with cross-functional teams.
Strong interpersonal skills and the ability to operate very effectively in a collaborative, matrix environment.
Experience in people management and development.
Fluent in the understanding, practice and implementation of the marketing mix to achieve brand business objectives.
Ability and readiness to travel within the region and internationally : Travel 25%-30%.
Successful track record in full mix trade marketing in the premium spirits industry and/or luxury brands.
What Makes You Unique
The below skills & experience, while not mandatory requirements are very useful for the position.
Experience working in the Travel Retail channel
In addition to the mandatory requirement of English. Other language skills are a plus
International experience, working in a multicultural environment
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #ginmare
Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L2
Number of Openings Available:
1
Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.
