Job Description
About the Role
Supio is building the category-defining customer community for plaintiff law, and the foundations are early. This is a contract engagement to stand up that infrastructure: the reference program, the proof library, and the advocacy motion that turn customers into references, and references into pipeline.
You'll sit at the intersection of Marketing, Sales, and Customer Success, and your work will show up directly in four scorecard pillars: referrals, advocacy, reviews, and engagement. By the end of the engagement, the goal is a working system the team can run without you, not a pile of one-off assets.
This is a builder role. The infrastructure is early. You’ll shape it.
What You'll Drive
References and advocacy
- Build a structured, segmented database of referenceable customers, mapped to use case, firm size, practice area, and buyer persona
- Stand up the intake-to-fulfillment process for reference requests so Sales gets what it needs fast and customers aren't overasked
- Launch and nurture the Supio Insiders cohort: the named advocates who carry our story through calls, case studies, events, and social proof
- Partner with CS and Sales to spot advocacy signals early and convert them into active participation
Community and engagement
- Operationalize the SupioSphere community, the always-on home for every Supio customer, and move accounts from Reactive to Engaged
- Build the review engine across G2, Google, and Gartner Peer Insights with a clear workflow, cadence, and owner
- Support Champion Program execution across regions and roles, working with field CS to recruit Champions
- Run recurring touchpoints (webinars, virtual roundtables, experiential moments at events) that keep customers engaged
Customer proof and storytelling
- Build the proof library that powers every channel, organized by use case, buyer type, and funnel stage so Sales, SDRs, and PMM can pull from it without asking
- Develop customer stories that actually get used, in partnership with Corporate and Product Marketing: case studies, one-pagers, win stories, video scripts, and ROI spotlights
- Create repeatable paths for sourcing, approving, tagging, and refreshing proof by audience, use case, and trust theme
- Coordinate with Product Marketing, Content, Creative, Comms, Legal, and Events to ship high-quality customer-facing work
- Track proof performance by audience, channel, format, field usage, and adoption impact
Campaigns and measurement
- Build lifecycle campaigns that move customers up the engagement ladder: onboarding nudges, feature adoption sequences, expansion triggers
- Partner with Demand Gen and CS on campaigns tied to referral pipeline against a clear target
- Own KPIs for each program and report weekly to the VP against the four pillars. No surprises, no vanity metrics
What We're Looking For
- 4–6 years in customer marketing, customer success, or a closely related field, ideally in AI-first or B2B SaaS, with Enterprise, Mid-Market, and SMB experience
- A track record running reference or advocacy programs, not just supporting them
- A strong writer who can turn a customer conversation into webinar abstracts, speaker pitches, blog content, and case studies
- Comfortable owning a number: you know your referral pipeline, your review count, your advocacy rate
- Uses AI tools as a force multiplier, not a novelty
- Relationship-first: customers genuinely enjoy working with you, and you follow through
- Doesn't wait for a perfect brief to get started
- Ready to ramp quickly and ship inside a defined contract window
- Legal tech or professional services experience is a plus. Curiosity about PI law is a must
Tools we use: HubSpot, Claude, FullStory, Slack, Circle, Notion, Dream Data
