Job Description

Customer Marketing Manager

TASKS AND RESPONSIBILITIES

Market Analysis & Strategy:

• Conduct in-depth market analysis at the unit/squad level, focusing on top crops and competitive behavior.
• Assess market trends and sales performance to develop unit-specific strategies.
• Evaluate farmers’ economic performance per crop, identifying profitability drivers.
• Identify sales opportunities and develop mitigation plans for potential challenges.

Product Launch & Campaign Support:

• Collaborate with internal missions to develop new product launch plans.
• Support the design of promotions aligned with sales and pricing strategies, ensuring a positive impact on EBIT.

Cross-functional Support & Collaboration:

• Provide insights and data to multi-area teams, including Pricing, Customer Experience, and Crop Protection Missions.
• Work closely with Squad 3 (Bajío, Ciénega, Occidente, Tamaulipas) to align strategies.
• Gather and consolidate market intelligence, including price trends, competitor actions, and market drivers.
• Deliver periodic updates on crop potential based on grower economics and squad feedback.

Market & Business Insights:

• Analyze maize cultivation trends related to climate and water reservoir conditions, collaborating with squads on action plans.
• Collect squad feedback to refine campaign strategies, discounts, and emergent business plans.
• Support task forces designed by internal missions (e.g., pest outbreak response, technical information gathering).
• Contribute to the PTV (Territorial Value Proposition) development for the Noreste and Media Altura regions.

Execution & Event Participation:

• Assist in the design and execution of Bayer’s Impulso Program (e.g., double-point reward programs, regional implementation plans).

WHO YOU ARE

• Education: Bachelor’s degree in Agronomy, Agricultural Economics, Business Administration, Marketing, or a related field. Master’s degree in Agribusiness or Market Analysis is a plus.
• Experience: Minimum of 5 years of experience in market analysis, agribusiness, or related field.
• English proficiency desired (Mid Upper level).
• Previous sales experience is a plus.
• Experience working with farmers, agricultural products, and market intelligence.
• Proven track record in data-driven decision-making and strategy development.

At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.

Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.

Application Period: 11/27/2025 - 12/11/2025 Reference Code: 857706
Division: Crop Science Location: Colombia : Cundinamarca : Bogota
Functional Area:
Work Time: Full Time
Employment Type: Regular
Contact Us
Address
Bogotá, Colombia