Job Description

Consumer & Market Insights Manager

Context:

Gladys Synergies is recruiting a Consumer & Market Insights (CMI) Manager on behalf of a leading agro-industrial group in the Democratic Republic of Congo. This role is essential for transforming the organization into an insights-driven marketing company by generating deep, actionable intelligence that directly influences brand strategy, communication, and business decisions across both fresh and dry business categories. The role is based in Lubumbashi.

• Job Reference: Y6R5YR99

• Contract Type: Permanent

• Industry: Agro-Industry / FMCG

• Work Location: Lubumbashi, DRC

• Start Date: ASAP

• Salary: USD 2,000 – 6,000 net per month (depending on experience)

• Benefits: Competitive package, international exposure

Key Responsibilities:

• Consumer & Market Understanding: Lead qualitative and quantitative research, including FGDs and IDIs, to understand consumer behavior and local market dynamics.

• Insights Generation: Convert complex data into sharp, actionable strategic recommendations for brand and business teams.

• Research Program Management: Design and execute an annual research roadmap aligned with business priorities, managing projects from briefing through to reporting.

• Strategic Integration: Ensure insights are effectively integrated into product development, marketing campaigns, and communication strategies.

• Team Leadership: Manage and build the capability of the research team in moderation, analysis, and disciplined documentation.

• Stakeholder Collaboration: Act as a strategic partner to Brand, Sales, and Trade Marketing teams, presenting findings clearly to senior management.

• Knowledge Management: Maintain a centralized insights repository and track consumer and market trends over time for easy accessibility.

Profile:

• Experience: 5–8 years of experience in Market Research or Consumer Insights, specifically within the FMCG or consumer-driven sectors.

• Technical Skills: Expert proficiency in qualitative research (ethnography, FGDs) and quantitative analysis. Advanced skills in Excel, PowerPoint, and research tools.

• Analytical Capability: Strong ability to derive hypotheses and convert raw data into meaningful business storytelling.

• Soft Skills: Strong moderation, probing, and presentation skills.

• Behavioral Traits: Deep curiosity regarding consumer behavior, high intellectual rigor, and an objective, unbiased mindset.

• Language Requirements: Fluent in French, knowledge of English would be a big advantage

• Adaptability: Willingness to be based in Lubumbashi and conduct regular market visits to understand ground reality.

Contact Us:

• Recruitment Manager: Jonathan Miansangi

• Email: jonathan@gladys-synergies.com

Phone / WhatsApp: +33 1 59 06 75 73 / +243 89 89 96 922