Job Description

The people here at Apple donʼt just create products — they build the kind of wonder thatʼs revolutionized entire industries. Itʼs the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job, and there's no telling what you could accomplish!

Apple is seeking an experienced lifecycle marketer with a passion for growing consumer payments, retail, or e-commerce businesses. The Customer Lifecycle Strategy Lead will work with a wide variety of functional teams across Apple including engineering, product, marketing, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive acquisition and engagement, and make sure they are getting the most out of their services.

The Customer Lifecycle Strategy Lead will develop and optimize acquisition and engagement strategies for Apple Services across owned channels like email, in-app messages, and push notifications. They will optimize programs through A/B testing and develop strategic recommendations based on data-driven insights to connect with customers.

Preferred Qualifications

Thorough understanding of integrating product, design, business, marketing, engineering and other cross-functional stakeholders to clarify program goals, strategy, and execution.
Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, and time-critical projects.
Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
Expertise in how modern MarTech stacks are used to deploy campaigns and customer journeys.

Minimum Qualifications

5-8 years experience leading customer lifecycle marketing programs, ideally for a consumer payments, retail, or e-commerce business with demonstrated success achieving growth goals of user acquisition and engagement.
Experience testing and optimizing marketing channels including push notification, email and in-app messaging tactics.
Strong project management capability with exceptional attention to detail, leading to flawless execution.
A deep understanding of A/B testing and data-driven optimization marketing.
Expertise in using segmentation and personalization to deliver marketing that is timely, helpful, and relevant to customers.
Proven ability to meet deadlines and get consensus while balancing many projects and priorities.
Analytical problem solving with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition and engagement.
Experience working collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.