Job Description

Customer Lifecycle & CRM Specialist

Own the Customer Journey. Drive Retention. Create Loyal customers.

Are you passionate about customer experience, engagement, and long-term value? Do you know how to map journeys, segment audiences, and deliver personalised messages that actually convert primarily through email and SMS?

Digital Six is looking for a Customer Lifecycle & CRM Specialist to lead retention and lifecycle marketing strategies across a mix of exciting and fast-growing clients. From email and SMS campaigns to CRM automation and journey mapping, you’ll bring strategy and execution together to build moments that matter and drive measurable impact.

If you’re a strong communicator with hands-on HubSpot & Klaviyo experience, a mind for data-driven strategy, and proven results in email marketing, this role was made for you.

Why Join Digital Six?

We’re a fast-growing digital agency in Brisbane that helps businesses scale through smarter marketing. Our CRM and Lifecycle division is expanding rapidly, and we’re looking for someone to take the reins and help shape what’s next. But what's in it for you other than a killer role and all the email marketing you could dream of?

• 12 extra paid days off each year
• Lead lifecycle marketing across a diverse mix of growing brands
• Collaborate with a team that values autonomy, creativity, and results
• Be part of a business that’s growing — and wants you to grow with it

What You'll Be Doing:

You’ll own the customer journey across CRM, email, and SMS — with a particular focus on building high-performing email marketing strategies. You’ll work directly with clients and internal teams to deliver campaigns that grow LTV and build stronger customer relationships.

• Customer Journey Mapping – Design and optimise end-to-end journeys tailored to segments and customer behaviours
• CRM Strategy & Execution – Manage and execute lifecycle campaigns via HubSpot and Klaviyo
• Email & SMS Campaigns – Plan and deliver high-converting messages focused on retention and loyalty
• Segmentation & Personalisation – Create targeted, timely communications for different lifecycle stages
• Performance Analysis – Track, report, and optimise campaigns based on LTV, conversions, and retention
• A/B Testing & Optimisation – Continuously improve strategy with data-led experimentation
• Client Collaboration – Work closely with our client success, design, and strategy teams to deliver branded, seamless experiences
• Compliance & Best Practice – Maintain high standards around opt-in, consent, deliverability, and messaging rules

What We’re Looking For:

We’re after someone who brings both strategic thinking and hands-on know-how — with real experience in email lifecycle marketing.

• Proven experience with CRM platforms (especially HubSpot — must-have)
• Confidence with email/SMS platforms like Klaviyo, ActiveCampaign, etc.
• eCommerce experience is a must-have.
• Strong understanding of customer journeys, retention strategies, and behavioural triggers
• Skilled in segmentation, personalisation, and performance analysis
• Data-savvy — comfortable with metrics, reporting, and optimisation
• Proactive problem solver with a keen eye for improvement
• Excellent written and verbal communication
• Team player who thrives in a collaborative environment

Why Now?

Our Lifecycle division is scaling and we want someone who’s excited to shape how we communicate with customers and build long-term value across a variety of industries. This is your chance to do meaningful work, lead impactful strategies, and make your mark on brands that are growing fast.

Ready to Lead the Lifecycle?

If you're ready to put your CRM and email marketing expertise to work and build journeys that turn customers into loyal fans, we want to hear from you.