Job Description

We are seeking an experienced Customer Growth & Strategy Manager with a strong background in digital acquisition, product-led growth, and data-driven strategy within banking, fintech, or customer-centric industries. The successful candidate will work closely with cross-functional partners — including product, marketing, analytics, and channel teams — to drive customer growth, optimize acquisition funnels, and ensure that strategies translate into measurable business outcomes.

This role is ideal for a proactive, results-oriented professional who excels in structured environments and is comfortable working with customer data, performance metrics, and digital growth frameworks to drive measurable business outcomes.

Location: Toronto, ON (Hybrid – 3 days in office: Tuesday, Thursday, Friday)
Contract Length: 24 Months (Extension or FTE Conversion Possible)
Hours: 7.5 hours/day

Pay: T4: 46.88/hr // IC: $53.85

RESPONSIBILITIES

• Elicit, document, and validate business, functional, and analytical requirements through stakeholder engagement across product, marketing, and analytics teams.
• Translate customer growth strategies into actionable deliverables, including roadmaps, user stories, and performance tracking frameworks.
• Conduct funnel analysis, cohort analysis, and data-driven assessments to identify opportunities for improving acquisition, conversion, and early customer engagement.
• Develop and maintain documentation including BRDs, FRDs, user stories, and acceptance criteria aligned to growth initiatives.
• Collaborate with cross-functional teams to support the execution and scaling of customer acquisition strategies across digital, partnership, and product-led channels.
• Support UAT (User Acceptance Testing) by defining test scenarios tied to growth initiatives, validating outcomes, and ensuring alignment with business objectives.
• Identify, assess, and manage risks, dependencies, and change impacts across customer growth and digital acquisition initiatives.
• Prepare clear and concise reporting on funnel performance, ROI, and growth metrics to support decision-making and stakeholder alignment.
• Ensure data integrity and alignment with enterprise data governance and regulatory standards.

QUALIFICATIONS

• 5+ years of progressive business analysis or strategy experience, preferably within banking, fintech, or customer-focused industries.
• Proven experience delivering initiatives in customer growth, digital acquisition, product strategy, or business transformation.
• Strong understanding of acquisition funnels, conversion metrics, customer lifecycle, and growth levers (digital, partnerships, product-led growth).
• Experience working with cross-functional teams including Product, Marketing, Analytics, and Channel teams.
• Strong understanding of SDLC methodologies (Agile and/or Waterfall) in the context of digital and data-driven initiatives.
• Demonstrated ability to work with data, perform analysis (e.g., cohort analysis, funnel reporting), and translate insights into actionable recommendations.
• Proficiency in Excel and PowerPoint; experience with SQL or data analysis tools is an asset.
• Excellent analytical, documentation, and communication skills.
• Ability to manage multiple priorities in a fast-paced, high-visibility environment with minimal supervision.

Preferred

• Experience in large enterprise or regulated financial institutions.
• Exposure to digital marketing, performance marketing, or product-led growth environments.
• Experience working with customer analytics, attribution models, and experimentation frameworks.
• Familiarity with data tools and platforms used for growth analytics and reporting.
• Experience influencing stakeholders and driving initiatives across multiple business units.
• SQL proficiency for self-serve data analysis and reporting is an asset.

Education

• Post-secondary degree in Business, Marketing, Finance, Data Analytics, or related discipline.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.