Job Description

At First Gen we take pride in our work of energizing the Philippines through clean power generation technologies. As we grow to become the best in the industry, we are continuously searching for talent who are driven, empowered, and passionate about making a positive difference in the world.

We provide employees with ample opportunities and resources that enable them to perform at their best, contribute value, and help us achieve our Mission of “forging collaborative pathways for a decarbonized and regenerative future.”

First Gen wants you to be good at your job and be successful at it. To this end, we will invest in your professional and personal growth by providing you with the right tools to effectively carry out your role as well as learning and development opportunities to advance your career.

Kev Responsibilities:

•  End-to-End Execution: Lead the full lifecycle of marketing programs, including activations, events, roadshows, and tradeshows. This includes vendor selection, inter-team coordination, on-site execution, and post-event reporting.
• Lead Generation: Design high-impact physical campaigns that capture new leads and facilitate initial engagement through immersive brand experiences.
• Customer Advocacy & Retention: Develop and manage event-based programs and activities included in the marketing plan to foster long-term brand loyalty and turn customers into advocates.
• Partnership & Ecosystem Management: Act as the designated Single Point of Contact (SPOC) for various associations, ecozones, and event organizers.
• Sponsorship Optimization: Constantly check and update entitlements for event packages to ensure the company is maximizing its presence and ROI at every venue.
• Cross-Functional Leadership: Facilitate communication among stakeholders to ensure all field activities are synchronized with broader company growth goals.
• Performance Analysis: Determine the effectiveness of each activation or event through data-driven analysis of lead conversion and retention impact.
• Strategic Research: Capable of doing research to understand market updates and identify high-potential physical channels to improve campaign effectiveness.
• Manage and lead multiple programs and activities.

Qualification Requirements

• Bachelor's degree in marketing or any related course.
• At least 2-4 years of work experience in marketing
• Has project management experience