Job Description

Wellabe is looking for a Customer Engagement Content Specialist to join our team. This role plays a key role in supporting Wellabe’s customer experience and engagement initiatives by writing, editing, and distributing high-quality, engaging content across a variety of customer-facing channels. This role is responsible for maintaining editorial guidelines and ensuring communications are consistent with Wellabe’s brand voice and tone, collaborating with cross-functional teams to progress customer initiatives.

Essential functions

• Develop and execute content strategies to educate, inform, and engage customers about Wellabe’s products, services, and engagement programs.
• Write, proofread, and fact-check customer-facing materials, including website content, portal updates, app carousels, email communications, digital content, and interactive features.
• Manage the process for creating, reviewing, and publishing content to customer portals and digital platforms.
• Ensure all content meets editorial quality, brand consistency, and compliance standards.
• Collaborate with internal teams to stay up to date on brand standards and identify opportunities to enhance customer engagement through content.
• Interview subject matter experts and stakeholders to gather information needed for effective messaging.
• Collect and analyze performance and engagement metrics on customer campaigns and digital content.
• Perform content audits for customer portals, digital, and other customer facing materials.
• Utilize project management systems to guide the creation of customer engagement materials through copywriting and compliance review.
• Support customer engagement and retention strategies for Wellabe.
• Perform other related duties as necessary or assigned.

Success Profile

• Poised, polished, and clear written and verbal communication skills with a passion for creating compelling customer content.
• Detail-oriented and organized, with exceptional project management skills to provide clear direction, prioritization, planning, and adaptability across simultaneous projects.
• Ability to keep stakeholders informed, drive work forward with urgency, and act with accountability.
• Logical yet creative thinker, enthusiastic problem solver, naturally curious and proactive.
• Flexible and able to adapt to changing needs and priorities.
• Proficient with Microsoft Office programs (Word, Excel, PowerPoint).
• Ability to learn Google Analytics and internal content management systems.
• Knowledge of Adobe Suite is helpful but not required.

Qualifications

• Bachelor's degree in related field. Combination of education and/or relevant work experience may be accepted in lieu of degree.
• Minimum of 3 years of related experience in content creation, writing, or customer engagement.
• Direct experience or familiarity with website content management systems (CMS), Associated Press (AP) style, and social media platforms.

Benefits

• Hybrid availability
• 401(k) with generous, full vested company match
• Health insurance
• Paid time off, holidays
• Volunteer time off
• Lifestyle Spending Account (LSA)
• Paternal leave
• Legal insurance
• EAP
• Travel accident insurance

Growth opportunities

We believe each of us has potential to grow and adapt with our business. We take your career as seriously as you do. Helping you develop your skills and talents leads to opportunities — not only for you, but also for our company. That’s why we provide:

• LinkedIn Learning Premium access
• CliftonStrengths® assessment and coaching
• On-site and virtual workshops and cohorts featuring world-class content from FranklinCovey, Crucial Learning, Gallup, and more
• Free world-class insurance acumen courses through AHIP and LOMA
• Reimbursement and bonus opportunities for professional designations and certifications, including a tuition reimbursement program
• Opportunities to take part in Wellabe's mentorship programs

About Wellabe

Since 1929, Wellabe has been finding solutions to help our customers protect their health and financial well-being. And we’re committed to fostering an internal culture of inclusivity, well-being, and development so each of our team members can succeed. Learn more about Wellabe’s culture of betterment by visiting wellabe.com/culture

Wellabe is full of smart, caring, hard-working people with a broad range of talents who understand collaboration is key. We bring our best selves every day, to connect with others to solve problems, spark innovation, and bring ideas to life. Meet the team and learn what makes Wellabe a great place to work by visiting wellabe.com/news/employee-spotlights

Our core values:

• Be dedicated: Show unwavering commitment by proactively taking initiative, setting clear goals, and managing time effectively.
• Be trustworthy: Take accountability for actions, navigate difficult conversations with integrity, and build strong relationships through consistent, honest behavior.
• Be determined: Demonstrate enthusiasm and a relentless drive to overcome obstacles and achieve goals.
• Be collaborative: Foster teamwork by being self-aware, actively listening, and effectively communicating across all levels.
• Be open: Embrace diversity and new ideas to create an inclusive environment.
• Be generous: Embody generosity and compassion by serving a greater purpose and helping others.
• Be better: Commit to continuous improvement and adapt effectively to change.
• Be well: Prioritize physical and mental health, manage stress, and demonstrate emotional intelligence.

Be well – thrive in an environment that fosters inclusivity, well-being, and development. #LI-Hybrid