Job Description

Our client is a leading High-tech electronics consumer products company, they invite bright and energetic candidate for the following vacancy:

Customer Data Marketing Manager

Responsibilities 

• Implementation of a marketing automation platform for the business.Build reports and dashboards to monitor lead-to-opportunity-to-close progression through marketing funnel to attain business goals
• Hands on management of customer database and big data system to execute and optimize the marketing team’s lead generation efforts
• Develop and execute audience segmentation. Test and optimize digital campaigns to determine best content types/email elements for different target audience at different stages of purchase cycle to attain business goals
• Carry out A/B testing on automated marketing campaigns to maximize results
• Monitor and maintain data quality within the marketing and sales database
• Develop program to organically grow database to ensure ability to reach appropriate target audiences and business goals
• Determine, regularly report on, analyze, and recommend actions related to improving KPIs for campaigns to improve lead generation
• Make recommendations on strategies, procedures, platform roadmaps, and process improvements regarding marketing automation, sales/marketing alignment, measurement, and lead generation
• Work collaboratively with marketing teams to ensure automated campaigns achieve business goals

Requirements 

• Degree or above
• At least 8 years marketing automation experience in-house or at an agency deploying high volume marketing campaigns for a large organization
• Expert level experience in database administration and marketing operations
• Good understanding of how to use a marketing automation platform to drive the execution of marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy
• Solid understanding of filters, segmentation, scoring model, revenue stages and flows and CRM platform capabilities
• Familiar with HTML, CSS and email deliverability
• Strong understanding of marketing metrics, measurement and reporting
• Ability to drive projects to the finish line based on set goals, towards agreed on deadlines
• Experience in integrating multiple marketing and sales platforms.
• Proficient in Cantonese, English and Mandarin
• Immediately available is preferred

Interested candidates please send your full resume (MS Word document), including employment history, present and expected salary and contact telephone number to:  Delken Group Limited, Rm 1202, 12/F CC Wu Building, 302-308 Hennessy Road, Wanchai, HK; email to  cv@delken.com.hk or contact 2591-1988 or fax to 2591-1222.

For more jobs, please visit our website:   http://www.delken.com.hk/

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