PT Bank Danamon Indonesia Tbk

Customer Data & Marketing Analytics

PT Bank Danamon Indonesia Tbk  •  Jakarta, ID (Onsite)  •  4 hours ago
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Job Description

Responsibilities

  • Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
  • Architect, scale, and maintain the enterprise digital MarTech stack (CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks) across all app, web, and paid channels.
  • Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).
  • Enforce robust tracking standards-including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols-across internal campaigns, affiliates, and external agencies.
  • Eliminate manual reporting workflows by engineering centralized data models within cloud warehouses (BigQuery, Snowflake), serving as the single source of truth for marketing operations.
  • Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics-from ad impression to Telesales conversion, CRP repeat loan/purchase, and Affiliate payout.
  • Develop multi-touch attribution (MTA) and incrementality frameworks to measure true digital ROI, monitor affiliate traffic quality, and accelerate digital-lead-to-telesales conversion speed.
  • Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce CAC and improve overall funnel conversion.

Requirements

  • Education: Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
  • Experience: 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations with exposure to both digital and offline/partner channels.
  • Data & Technical Skills:
  • - Advanced SQL proficiency (BigQuery, Snowflake, PostgreSQL) for joining complex online ad data with offline CRM/Telesales databases.
  • - Expertise in Bl tools (Looker, Tableau, Power BI) and advanced modeling in Excel/Google Sheets.
  • - Deep knowledge of Google Tag Manager (including Server-Side GTM), CDPs (Segment, RudderStack, etc.), and Webhooks/APls.
  • Domain Knowledge:
  • - Digital Channels: Hands-on understanding of major ad platforms (Google Ads, Meta Ads, TikTok, Ad Partner and Programmatic).
  • - Telesales & CRM: Familiarity with telephony/dialer integrations, CRM, (Moengage), and retention/loyalty tracking mechanics (Tada, Xoxoday).
  • - Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integration, and agency reporting standards.
  • Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams, media agencies, affiliate managers, and telesales leaders.

Bonus point if

  • Experience implementing multi-touch attribution (MTA) or Marketing Mix Modeling (MMM).
  • Having certifications on digital marketing trainings / bootcamp / other similar relevant professional or expertise recognitions.
  • Agency, F-commerce, banking or financial services knowledge or experience is a plus.
PT Bank Danamon Indonesia Tbk

About PT Bank Danamon Indonesia Tbk

PT Bank Danamon Indonesia Tbk (BEI: BDMN) didirikan pada tahun 1956. Per 31 Desember 2024, Danamon mengelola aset konsolidasian sebesar Rp242 triliun dengan anak perusahannya, Adira Finance. Dalam hal kepemilikan saham, 92,47% saham Danamon dimiliki oleh MUFG, dan 7,53% lainnya dimiliki oleh publik. Dalam melayani nasabah dari semua lini bisnis yaitu Retail, Usaha Kecil dan Menengah, serta Korporasi, Danamon didukung oleh 865* kantor cabang konvensional dan unit Syariah, serta kantor cabang dan kantor perwakilan grup perusahaan Danamon di Indonesia.

Sebagai anak perusahaan dari MUFG yang merupakan salah satu grup jasa keuangan terbesar di dunia, Danamon didukung oleh jaringan global MUFG dan bank mitranya: Krungsri Bank di Thailand, Security Bank di Filipina, dan VietinBank di Vietnam. Danamon juga diperkuat oleh jaringan lokal dari grup perusahaannya yaitu Adira Finance, Home Credit Indonesia, Mandala Finance, dan Zurich Asuransi Indonesia, serta mitra strategisnya.

Bersama MUFG, grup perusahaan serta mitra strategisnya, Danamon berkomitmen untuk terus bertransformasi sebagai Satu Grup Finansial, guna menjadi mitra keuangan terpercaya yang berorientasi pada pelanggan dan selalu berinovasi, demi memenuhi kebutuhan pemegang saham, nasabah, karyawan, dan regulator dengan menghadirkan solusi finansial menyeluruh agar dapat tumbuh bersama.

Danamon dan grup perusahaan serta mitra strategisnya juga menyadari pentingnya aspek keberlanjutan sebagai bagian tak terpisahkan dari pertumbuhan dan kesejahteraan masyarakat.

Selain itu, dalam menjalankan bisnis serta untuk mencapai tujuan sesuai dengan visi dan misinya, Danamon menjunjung tinggi nilai perusahaan “BISA”, yang harus diterapkan oleh seluruh karyawan, manajemen, direksi, dan komisaris Danamon. Nilai-nilai tersebut meliputi Berkolaborasi, Intergritas, Sigap Melayani, dan Adaptif.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
JAKARTA, ID
Year Founded
Unknown
Website
co.id
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